1. What Are Traits in StoreConnect?
Traits are specifications or attributes that describe features of a product.
They serve two main purposes:
Display on Product Pages: Show detailed specifications like size, material, weight, etc.
Enable Filtered Search: Allow customers to narrow down product results using filters (e.g., only show products made of "Fluff").
2. Access the Trait Settings
Open Salesforce and go into the StoreConnect Config App (launch it via the App Launcher).
Open the main menu in the app, and scroll down to find the three trait components:
Trait Categories
Trait Types
Trait Values
You can also find traits via the StoreConnect Navigation in the bottom right corner.
3. Create a Trait Category
Go to Trait Categories and click New.
Fill in:
Name: (e.g., General Information)
Display Name: (if you want customers to see a different name for the category)
Position: Use increments (e.g., 10, 20, 30) to make reordering easier later. Lower numbers appear first in the position order.
Click Save.
4. Create a Trait Type
Go to Trait Types and click New.
Fill in:
Category: Choose the one you just created.
Name and Display Name (e.g., Material).
Value Type: Choose the data format (Text, Number, Currency, Checkbox, etc.).
Optional: Select a unit of measurement if needed.
Position: Again, use spaced numbers (e.g., 10, 20).
Check:
Display on Product Page
Use as Search Filter
Click Save.
5. Add a Trait Value
Go to Trait Values and click New.
Select the Trait Type (e.g., Material).
Enter the Value (e.g., Fluff).
Click Save.
6. Assign the Trait to a Product
Go to the Traits menu (top-level menu option in the config app).
Click New.
Select:
The Trait Type you created (e.g., Material).
The Product to assign it to (e.g., Steve Plushy).
Click Save.
Optional: Bulk Upload
- Traits can also be mass-imported using a data import tool if you're handling large numbers of products.
7. View Results on the Website
Go to the product page and refresh it.
- You will see a Specifications Block showing the trait (e.g., Material: Fluff).
Go to your product catalog search view.
- The trait will appear as a search filter to help customers narrow down their options.