1. Access SEO Settings on the Store Record
Open your StoreConnect app in Salesforce.
Navigate to your Store Record (example: Steve’s Emporium).
Go to the Content tab → click More → select SEO and Site Data.
2. Configure SEO Fields
In the SEO and Site Data section, you can configure the following fields:
Meta Title:
This is the title shown at the top of the browser window.
Also displayed in search engine results.
Meta Description:
A short description of the store.
Shown in search engine results to describe your site.
Meta Keywords:
Keywords to help search engines index your store.
Enter multiple keywords separated by commas.
Social Image:
An image that represents your store when links are shared on social media.
Select from your media library.
After filling in these fields, click Save to apply changes.
3. Add SEO to Individual Product Records
Navigate to an Individual Product Record (example: Steve Plushy).
Go to More → select SEO.
Configure the same SEO fields:
Meta Title.
Meta Description.
Meta Keywords.
Social Image.
Additional product-specific options:
Include the product in the Google Merchant Feed.
Provide item condition and search description for the feed.
4. Add SEO to Pages
Navigate to an Individual Page Record (example: Homepage).
Scroll to the SEO Detail section.
Configure:
Meta Title.
Meta Description.
Meta Keywords.
Social Image.
5. Add SEO to Articles
Navigate to an Article Record.
Open its SEO Detail section.
Configure:
Meta Title.
Meta Description.
Meta Keywords.
Social Image.
6. Understand SEO Data Hierarchy
SEO in StoreConnect operates in a hierarchy.
If an article, page, or product does not have SEO data, StoreConnect can fall back to SEO data from higher-level records.
Hierarchy of SEO fallback:
Product SEO
Product Category SEO
Article SEO
Article Category SEO
Page SEO
Locations SEO
Location Group SEO
Stores SEO (default fallback).