{"title":"Adding branding to a store","slug":"adding-branding-to-a-store","url":"https://support.storeconnect.com/articles/adding-branding-to-a-store","url_markdown":"https://support.storeconnect.com/articles/adding-branding-to-a-store.md","subtitle":null,"summary":"Upload your store logo, email logo, and placeholder images for products and categories, with recommended image sizes and supported file types for each branding element.","type":"Help_Documentation","video_url":"","keywords":"store branding, logo upload, email logo, placeholder image, product placeholder, category placeholder, image sizes, image file types, svg png jpg, store logo, branding configuration, store appearance","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"![Branding](https://res.cloudinary.com/hzkr6fi81/image/upload/v1781677784/documentation-media/basic-configuration/branding.png)\n\n### **Logo** \n\nUpload your logo. `+New Media` if no logo has previously been uploaded.\n\nRecommended image sizes:\n\n-   Rectangle 250px \\* 100px (pixels)\n-   Square 160px \\* 160px\n\nSupports: SVG, PNG, JPG image file types.\n\n### **Email logo** \n\nSee **Logo** above.\n\n### **Product placeholder image** \n\nA Placeholder is something used in-place, or in-representation of something else.\n\nA placeholder image is a default image which inserts itself in-place of the correct image.\n\nSocial media previews or sharing posts use the product placeholder image as your preview image. When you share the URL of your product, your social media platform will try to render the first image of your product. If the social media platform doesn’t find any product image, it will use your placeholder image.\n\nRecommended image sizes:\n\n-   Ideally, images between 1024px and 2048px or above should be used\n-   There is a minimum of 640px width or height before image degradation occurs\n\nSee [Aspect ratios](aspect-ratios) for more guidance on image sizing and recommended best practices on handling images.\n\nIf you are using this product placeholder image, these are the recommended sizes:\n\nResize or crop your image on landscape mode: 1200 x 630 pixels\n\n### **Category placeholder image** \n\nSee **Product Placeholder Image** above."}