# Adding branding to a store

Source: https://support.storeconnect.com/articles/adding-branding-to-a-store · Last modified 21 August 2026

![Branding](https://res.cloudinary.com/hzkr6fi81/image/upload/v1781677784/documentation-media/basic-configuration/branding.png)

### **Logo** 

Upload your logo. `+New Media` if no logo has previously been uploaded.

Recommended image sizes:

-   Rectangle 250px \* 100px (pixels)
-   Square 160px \* 160px

Supports: SVG, PNG, JPG image file types.

### **Email logo** 

See **Logo** above.

### **Product placeholder image** 

A Placeholder is something used in-place, or in-representation of something else.

A placeholder image is a default image which inserts itself in-place of the correct image.

Social media previews or sharing posts use the product placeholder image as your preview image. When you share the URL of your product, your social media platform will try to render the first image of your product. If the social media platform doesn’t find any product image, it will use your placeholder image.

Recommended image sizes:

-   Ideally, images between 1024px and 2048px or above should be used
-   There is a minimum of 640px width or height before image degradation occurs

See [Aspect ratios](aspect-ratios) for more guidance on image sizing and recommended best practices on handling images.

If you are using this product placeholder image, these are the recommended sizes:

Resize or crop your image on landscape mode: 1200 x 630 pixels

### **Category placeholder image** 

See **Product Placeholder Image** above.

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StoreConnect Support — https://support.storeconnect.com/articles/adding-branding-to-a-store