{"title":"B2B, manufacturing and D2C","slug":"b2b-manufacturing-d2c","url":"https://support.storeconnect.com/articles/b2b-manufacturing-d2c","url_markdown":"https://support.storeconnect.com/articles/b2b-manufacturing-d2c.md","subtitle":null,"summary":"StoreConnect for B2B, manufacturing, and direct-to-consumer businesses, including account-level pricing, ERP integration, trade portals, delivery windows, POS for trade counters, and Salesforce CPQ compatibility.","type":"Help_Documentation","video_url":"","keywords":"B2B, manufacturing, D2C, trade portal, ERP, account pricing, delivery windows, CPQ","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"Manufacturing and wholesale businesses face a distinctive commerce challenge: they often need to run B2B trade channels alongside B2C or D2C consumer channels, with fundamentally different pricing, access rules, and order workflows for each. StoreConnect handles both from a single Salesforce org — sharing one product catalog, one inventory, and one customer database, with per-channel configuration for everything else.\n\n## Challenges in manufacturing and B2B commerce\n\n- **Account-specific pricing** — different accounts have negotiated rates, volume discounts, or contract pricing that must apply automatically and consistently\n- **Trade vs consumer access** — some products, categories, or stores should only be visible to trade accounts, not the public\n- **Complex order requirements** — B2B orders often require purchase order numbers, credit terms, or approval workflows before fulfillment\n- **ERP integration** — orders, inventory, and invoices need to flow to and from ERP and accounting systems in real time\n- **Multi-channel complexity** — managing a trade portal, a consumer storefront, and in-person trade counter sales in separate systems creates data fragmentation and reporting overhead\n- **Recurring and scheduled orders** — trade customers often want standing orders on a fixed schedule, or delivery windows tied to production or distribution cycles\n\n## How StoreConnect addresses them\n\n**Account-level pricing and access**\n\nB2B customers are managed as Salesforce Accounts. Each Account can be assigned a price book, giving that account their negotiated pricing automatically at checkout — no discount codes, no manual overrides. Accounts can also be restricted to specific stores or product ranges using StoreConnect's role and access controls.\n\n**Multi-store: trade and consumer from one org**\n\nRun a trade portal and a consumer D2C store from a single Salesforce org. The two stores share your product catalog and inventory, but have completely independent pricing, checkout configuration, and branding. A customer logging into the trade portal sees their account pricing; a consumer on the D2C store sees retail pricing.\n\n**Purchase orders and pay by account**\n\nRequire a purchase order number from specific accounts before an order can be placed. B2B customers can also pay against a Salesforce Account credit balance (pay by account), with configurable credit limits enforced at checkout.\n\n**ERP and accounting integration**\n\nOrders, stock levels, and invoices sync between StoreConnect/Salesforce and your ERP or accounting platform. StoreConnect ships with integrations for Xero and MYOB; ERP connectivity typically uses the Salesforce API or a MuleSoft connector.\n\n**Delivery windows**\n\nTrade customers can select a delivery window at checkout — a scheduled date or time range for delivery. Delivery windows are defined per store and can reflect your distribution or production schedule. See [Delivery windows](delivery-windows).\n\n**POS for trade counters**\n\nStoreConnect's POS runs in-browser at your trade counter alongside your online trade portal. Counter staff see the same product catalog, account pricing, and stock levels as the online store — with no separate system or sync required. A trade counter customer can pay by account or card, and their purchase is recorded against their Salesforce Account record immediately.\n\n**Recurring orders and subscriptions**\n\nTrade customers can set up recurring orders on a fixed billing cycle. Subscription products support both evergreen and fixed-term recurring orders, with automated billing and Salesforce-based management.\n\n## Key capabilities\n\n- [B2C, B2B, and D2C on one platform](b2c-b2b-d2c-on-one-platform)\n- [Multi-store, multi-currency, multi-language](multi-store-multi-currency-multi-language)\n- [Account-level pricing and purchase order management](contact-and-account-management-features)\n- [ERP and accounting integration, tax-exempt accounts](accounts-management-features)\n- [Delivery windows](delivery-windows)\n- [Subscriptions and recurring orders](subscription-features)\n- [Point of sale for trade counters](storeconnect-point-of-sale-features)\n- [Multi-location inventory management](shipping-and-inventory-features)\n\n## Typical use cases\n\n1. **Trade portal + consumer D2C** — a manufacturer runs a trade-only portal with account pricing and a public D2C store, both managed from one Salesforce org\n2. **Restricted product catalogs** — trade-only products are hidden from the consumer store; consumer products are visible across both channels with different pricing\n3. **ERP-connected order fulfillment** — orders placed online are pushed to the ERP for pick, pack, and ship; stock levels sync back to Salesforce in real time\n4. **Trade counter POS** — counter staff process walk-in trade sales on the same system as the online store, with full account history and pricing\n5. **Standing orders** — trade customers set up monthly or quarterly recurring orders for replenishment; billing and order creation are fully automated\n\n## Relevant Salesforce tools\n\n- **Salesforce CPQ** — compatible with StoreConnect for complex configured product pricing; quote-to-order workflows can feed StoreConnect orders\n- **CRM Analytics** — trade account performance dashboards, revenue by account tier, product mix reporting\n- **Agentforce** — AI-assisted order management and account service for complex B2B queries\n- **MuleSoft** — ERP and back-office integration at scale"}