# B2B, manufacturing and D2C Source: https://support.storeconnect.com/articles/b2b-manufacturing-d2c · Last modified 21 August 2026 Manufacturing and wholesale businesses face a distinctive commerce challenge: they often need to run B2B trade channels alongside B2C or D2C consumer channels, with fundamentally different pricing, access rules, and order workflows for each. StoreConnect handles both from a single Salesforce org — sharing one product catalog, one inventory, and one customer database, with per-channel configuration for everything else. ## Challenges in manufacturing and B2B commerce - **Account-specific pricing** — different accounts have negotiated rates, volume discounts, or contract pricing that must apply automatically and consistently - **Trade vs consumer access** — some products, categories, or stores should only be visible to trade accounts, not the public - **Complex order requirements** — B2B orders often require purchase order numbers, credit terms, or approval workflows before fulfillment - **ERP integration** — orders, inventory, and invoices need to flow to and from ERP and accounting systems in real time - **Multi-channel complexity** — managing a trade portal, a consumer storefront, and in-person trade counter sales in separate systems creates data fragmentation and reporting overhead - **Recurring and scheduled orders** — trade customers often want standing orders on a fixed schedule, or delivery windows tied to production or distribution cycles ## How StoreConnect addresses them **Account-level pricing and access** B2B customers are managed as Salesforce Accounts. Each Account can be assigned a price book, giving that account their negotiated pricing automatically at checkout — no discount codes, no manual overrides. Accounts can also be restricted to specific stores or product ranges using StoreConnect's role and access controls. **Multi-store: trade and consumer from one org** Run a trade portal and a consumer D2C store from a single Salesforce org. The two stores share your product catalog and inventory, but have completely independent pricing, checkout configuration, and branding. A customer logging into the trade portal sees their account pricing; a consumer on the D2C store sees retail pricing. **Purchase orders and pay by account** Require a purchase order number from specific accounts before an order can be placed. B2B customers can also pay against a Salesforce Account credit balance (pay by account), with configurable credit limits enforced at checkout. **ERP and accounting integration** Orders, stock levels, and invoices sync between StoreConnect/Salesforce and your ERP or accounting platform. StoreConnect ships with integrations for Xero and MYOB; ERP connectivity typically uses the Salesforce API or a MuleSoft connector. **Delivery windows** Trade customers can select a delivery window at checkout — a scheduled date or time range for delivery. Delivery windows are defined per store and can reflect your distribution or production schedule. See [Delivery windows](delivery-windows). **POS for trade counters** StoreConnect's POS runs in-browser at your trade counter alongside your online trade portal. Counter staff see the same product catalog, account pricing, and stock levels as the online store — with no separate system or sync required. A trade counter customer can pay by account or card, and their purchase is recorded against their Salesforce Account record immediately. **Recurring orders and subscriptions** Trade customers can set up recurring orders on a fixed billing cycle. Subscription products support both evergreen and fixed-term recurring orders, with automated billing and Salesforce-based management. ## Key capabilities - [B2C, B2B, and D2C on one platform](b2c-b2b-d2c-on-one-platform) - [Multi-store, multi-currency, multi-language](multi-store-multi-currency-multi-language) - [Account-level pricing and purchase order management](contact-and-account-management-features) - [ERP and accounting integration, tax-exempt accounts](accounts-management-features) - [Delivery windows](delivery-windows) - [Subscriptions and recurring orders](subscription-features) - [Point of sale for trade counters](storeconnect-point-of-sale-features) - [Multi-location inventory management](shipping-and-inventory-features) ## Typical use cases 1. **Trade portal + consumer D2C** — a manufacturer runs a trade-only portal with account pricing and a public D2C store, both managed from one Salesforce org 2. **Restricted product catalogs** — trade-only products are hidden from the consumer store; consumer products are visible across both channels with different pricing 3. **ERP-connected order fulfillment** — orders placed online are pushed to the ERP for pick, pack, and ship; stock levels sync back to Salesforce in real time 4. **Trade counter POS** — counter staff process walk-in trade sales on the same system as the online store, with full account history and pricing 5. **Standing orders** — trade customers set up monthly or quarterly recurring orders for replenishment; billing and order creation are fully automated ## Relevant Salesforce tools - **Salesforce CPQ** — compatible with StoreConnect for complex configured product pricing; quote-to-order workflows can feed StoreConnect orders - **CRM Analytics** — trade account performance dashboards, revenue by account tier, product mix reporting - **Agentforce** — AI-assisted order management and account service for complex B2B queries - **MuleSoft** — ERP and back-office integration at scale --- ## Follow StoreConnect - [Email Newsletter](https://getstoreconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://getstoreconnect.com/partners) - [News](https://getstoreconnect.com/articles/news) - [Events](https://getstoreconnect.com/articles/events) - [Feature Comparison](https://getstoreconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://getstoreconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [AI agents](https://support.storeconnect.com/ai) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS --- StoreConnect Support — https://support.storeconnect.com/articles/b2b-manufacturing-d2c