--- title: "Choose the right offer type" source: https://support.storeconnect.com/articles/choose-the-right-offer-type type: article format: markdown site: StoreConnect Support — product and developer documentation for StoreConnect site_index: https://storeconnect.com/llms.txt docs_index: https://support.storeconnect.com/llms.txt note: Append .md to any page or article URL on this site to get its Markdown form. --- # Choose the right offer type Use this comparison to pick the mechanism that fits an offer before you build it. Each one is a different Salesforce record, so choosing the wrong one usually means rebuilding rather than adjusting. ## The five mechanisms | Mechanism | Customer does | Where it shows | Build it with | |---|---|---|---| | [Discount](discounts) | Nothing | A reduced price on the product, with the original crossed out | A **Discount** record | | [Promotion code](promotions) | Enters a promo code at checkout | A discount line on the order | A **Promotion** record with actions and scopes | | [Promotion v2](advanced-promotions) | Nothing, or enters a coupon code | A discount in the cart totals | A **Promotion v2** record with conditions and rewards | | [Voucher](vouchers) | Enters a voucher code as payment | A payment against the order | A voucher product or a manual **Voucher** record | | [Loyalty points](loyalty-points) | Pays with points | A points price alongside the currency price | Points fields on the price book and its entries | ## Which one to use Pick by what triggers the offer and what the customer sees. - **The price on the product page should look lower.** Use a discount. It is the only mechanism that changes the displayed price, so it is what a shopper sees before adding to cart. Storewide sales, member pricing, and clearance all belong here. - **The offer needs a code and no conditions beyond scope.** Use a standard promotion. A percentage or fixed amount off scoped items, free shipping, or buy one get another at a discount, unlocked by a code you publish. - **The offer depends on what is in the cart.** Use a Promotion v2. Spend thresholds, item counts, tiered spend and save, a free product, a fixed price for any three items, and daily or day-of-week windows are only possible here. - **The customer is paying with something they hold.** Use a voucher. A voucher is money, not a price reduction. It does not change any price, it settles part or all of the balance, and it does not require an account. - **You are rewarding repeat purchases.** Use loyalty points. Points are earned on orders and spent on later ones, either alongside currency or as the whole payment. :::tip Two mechanisms can produce the same headline offer with very different admin work. "Free shipping for members" is one discount record scoped to a membership, or a Promotion v2 with an always-applies condition, a discounted shipping reward at 100%, and a customer scope. Choose the discount unless you also need a cart condition. ::: ## How they combine in one cart Each mechanism is evaluated independently, so a single order can carry several at once. - Discounts and promotions are separate systems. A promo code applies on top of an already discounted price. - Multiple discounts combine according to each discount's **Behaviour when Applied**. See [Discount behavior](discounts). - Multiple Promotions v2 records combine according to each promotion's **Stacking Behaviour**, and the store variable `promotions.calculation_strategy` decides whether each is calculated against the original prices or the running subtotal. - A voucher is applied after the totals are settled, because it pays the balance rather than reducing it. - Points are a separate currency. A product priced in points is paid for in points, and shipping can be too. To keep a product out of one or more of these, see [Exclude products from price reductions](exclude-products-from-price-reductions). ## How each affects a subscription The mechanism you choose decides whether a renewal is charged at the reduced price or the full one. | Mechanism | Initial order | Renewal orders | |---|---|---| | Discount | Reduced | Reduced, because the discounted price is locked in as the period price | | Standard promotion | Reduced | Full price, because the promotion is a separate order line | | Promotion v2 | Reduced | Full price, for the same reason | | Voucher | Cannot pay for subscription items | Not applicable | A 100% automatic discount on a subscription product therefore produces a genuinely free subscription, while a 100% promo code does not. 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Continue in Markdown: [Help documentation](https://support.storeconnect.com/help-documentation.md) · [Developer reference](https://support.storeconnect.com/developer-reference.md) · [Videos & tutorials](https://support.storeconnect.com/videos-tutorials.md) · [Release notes](https://support.storeconnect.com/release-notes.md) --- StoreConnect Support — https://support.storeconnect.com/articles/choose-the-right-offer-type