# Content Block Object Reference Source: https://support.storeconnect.com/articles/content-block-object-reference · Last modified 21 August 2026 ## Overview Content blocks are reusable pieces of content that are used within the StoreConnect CMS. They can be used within Pages, Articles, Products, Product Categories and other Content Blocks. Each content block can be one of many types and sub types which each display different liquid templates according to the type | Property | Value | |----------|-------| | **API Name** | `s_c__Content_Block__c` | | **Label** | Content Block | | **Plural Label** | Content Blocks | | **Type** | Custom Object | ## Fields | Field Label | API Name | Type | Required | Description | |-------------|----------|------|----------|-------------| | Alignment | `s_c__Alignment__c` | Picklist | No | Alignment__c is a field used to define the orientation of this content block. Depending on the type of content block being implemented this could have different meanings. | | Content | `s_c__Content_Markdown__c` | LongTextArea(131072) | No | This is the main text content used by the content block. It is only used in the case of the content block has its own content | | Document | `s_c__Document_Id__c` | Lookup ([s_c__Media__c](media-object-reference)) | No | An associated document media object for this content block | | File | `s_c__File_Id__c` | Lookup ([s_c__Media__c](media-object-reference)) | No | An associated file media object for this content block | | Identifier | `s_c__Identifier__c` | Text(255) | No | The Identifier__c is a slug like field with alphaneumeric and dashes. It's used to allow the front end system to find specific Content Blocks | | Image | `s_c__Image_Id__c` | Lookup ([s_c__Media__c](media-object-reference)) | No | An associated image media object for this content block | | Layout Style | `s_c__Layout_Style__c` | Picklist | No | Layout_Style__c is a field used to define the orientation of a content block. Depending on the type of content block being implemented this could have different meanings | | Link Label | `s_c__Link_Label__c` | Text(255) | No | The label used on the content block link target | | Link Target | `s_c__Link_Target__c` | Text(255) | No | The URL target used on the content block link | | Media | `s_c__Media_Id__c` | Lookup ([s_c__Media__c](media-object-reference)) | No | An associated media object for this content block | | Pull Text | `s_c__Pull_Text_Markdown__c` | LongTextArea(131072) | No | The content block pull text call to action | | Type | `s_c__Sub_Type__c` | Picklist | No | Defines the sub type the a Content_Block__c. Depending on the Template__c of content block being implemented this could have different meanings | | Subtitle | `s_c__Subtitle__c` | Text(255) | No | The subtitle used for the content block | | Summary | `s_c__Summary_Markdown__c` | LongTextArea(131072) | No | The content block summary | | Content Template | `s_c__Template__c` | Picklist | Yes | Determines the how the content is displayed for this content block using the associated template | | Title | `s_c__Title__c` | Text(255) | No | Title of the content block | | Video | `s_c__Video_Id__c` | Lookup ([s_c__Media__c](media-object-reference)) | No | An associated video media object for this content block | | StoreConnect External ID | `s_c__sC_Id__c` | Text(36) | No | StoreConnect External ID, do not modify in Salesforce | ## Relationships | Field | Type | Related Object | Relationship Name | |-------|------|----------------|-------------------| | `s_c__Document_Id__c` | Lookup | [s_c__Media__c](media-object-reference) | Document_Content_Blocks | | `s_c__File_Id__c` | Lookup | [s_c__Media__c](media-object-reference) | File_Content_Blocks | | `s_c__Image_Id__c` | Lookup | [s_c__Media__c](media-object-reference) | Image_Content_Blocks | | `s_c__Media_Id__c` | Lookup | [s_c__Media__c](media-object-reference) | Media_Content_Blocks | | `s_c__Video_Id__c` | Lookup | [s_c__Media__c](media-object-reference) | Video_Content_Blocks | ## Referenced by These objects hold a lookup or master-detail relationship to **Content Block** (`s_c__Content_Block__c`). Where the referring record exists to join things together, **Also links to** shows what it connects this object to. | Object | Field | Type | Relationship Name | Also links to | |--------|-------|------|-------------------|---------------| | [s_c__Content_Blocks_Articles__c](content-blocks-articles-object-reference) | `s_c__Content_Block_Id__c` | Lookup | Content_Block_Articles | [s_c__Article__c](article-object-reference) | | [s_c__Content_Blocks_Children__c](content-blocks-children-object-reference) | `s_c__Child_Id__c` | MasterDetail | Parent_Content_Blocks | — | | [s_c__Content_Blocks_Children__c](content-blocks-children-object-reference) | `s_c__Parent_Id__c` | Lookup | Child_Content_Blocks | — | | [s_c__Content_Blocks_Pages__c](content-blocks-pages-object-reference) | `s_c__Content_Block_Id__c` | Lookup | Content_Block_Pages | [s_c__Page__c](page-object-reference) | | [s_c__Content_Blocks_Product_Categories__c](content-blocks-product-categories-object-reference) | `s_c__Cntnt_Blk_Id__c` | Lookup | Content_Block_Product_Categories | [s_c__Product_Category__c](product-category-object-reference) | | [s_c__Content_Blocks_Products__c](content-blocks-products-object-reference) | `s_c__Content_Block_Id__c` | Lookup | Product_Content_Blocks | [Product2](product2-object-reference) | | [s_c__Store__c](store-object-reference) | `s_c__Body_Content_Block_Id__c` | Lookup | Store_Body_Content_Block | — | | [s_c__Store__c](store-object-reference) | `s_c__Disabled_Content_Block_Id__c` | Lookup | Disabled_Content_Block_Stores | — | | [s_c__Store__c](store-object-reference) | `s_c__Footer_Content_Block_Id__c` | Lookup | Store_Footer_Content_Block | — | | [s_c__Store__c](store-object-reference) | `s_c__Head_Content_Block_Id__c` | Lookup | Store_Head_Content_Block | — | | [s_c__Store__c](store-object-reference) | `s_c__Header_Content_Block_Id__c` | Lookup | Store_Header_Content_Block | — | --- ## Follow StoreConnect - [Email Newsletter](https://getstoreconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://getstoreconnect.com/partners) - [News](https://getstoreconnect.com/articles/news) - [Events](https://getstoreconnect.com/articles/events) - [Feature Comparison](https://getstoreconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://getstoreconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [AI agents](https://support.storeconnect.com/ai) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS --- StoreConnect Support — https://support.storeconnect.com/articles/content-block-object-reference