# Data Feed Object Reference

Source: https://support.storeconnect.com/articles/data-feed-object-reference · Last modified 21 August 2026

## Overview

The Data_Feed__c object allows you to create a custom CSV file that is generated on the server daily allowing you to have external systems downloading data from your store for any integration you need, this can also be protected by a username and password.

| Property | Value |
|----------|-------|
| **API Name** | `s_c__Data_Feed__c` |
| **Label** | Data Feed |
| **Plural Label** | Data Feeds |
| **Type** | Custom Object |

## Fields

| Field Label | API Name | Type | Required | Description |
|-------------|----------|------|----------|-------------|
| Is Active | `s_c__Active__c` | Checkbox | No | Marking an export active makes it available under the `feeds/filename` of the export |
| Download Export | `s_c__Download_Export_Link__c` | Formula (Text) | No |  |
| Filename | `s_c__Filename__c` | Text(255) | Yes | The filename of this export, usually part of the `/feeds/Filename__c` |
| Object Type | `s_c__Object_Type__c` | Picklist | Yes | Defines the object type that is used to generate the report. Valid values are `Product2` and `Order` |
| [Deprecated] Password | `s_c__Password__c` | Text(255) | No | The password for this export, leave blank for no password. |
| Refresh Frequency | `s_c__Refresh_Frequency__c` | Picklist | Yes | Defines how often (in minutes) the feed is updated on the website. Valid values are `1440`, `720` and `240` |
| Store Id | `s_c__Store_Id__c` | Lookup ([s_c__Store__c](store-object-reference)) | Yes |  |
| Unique Store and Filename | `s_c__Unique_Store_Filename__c` | Text(255) | No | Ensure a store can only have one export with the same filename |
| Username | `s_c__Username__c` | Text(255) | No | The username for this export, leave blank for no username requirement. |
| StoreConnect External ID | `s_c__sC_Id__c` | Text(36) | No | StoreConnect External ID, do not modify in Salesforce |

## Relationships

| Field | Type | Related Object | Relationship Name |
|-------|------|----------------|-------------------|
| `s_c__Store_Id__c` | Lookup | [s_c__Store__c](store-object-reference) | Store_Data_Feeds |

## Referenced by

These objects hold a lookup or master-detail relationship to **Data Feed** (`s_c__Data_Feed__c`). Where the referring record exists to join things together, **Also links to** shows what it connects this object to.

| Object | Field | Type | Relationship Name | Also links to |
|--------|-------|------|-------------------|---------------|
| [s_c__Data_Feed_Field__c](data-feed-field-object-reference) | `s_c__Data_Feed_Id__c` | MasterDetail | Data_Feed | — |

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StoreConnect Support — https://support.storeconnect.com/articles/data-feed-object-reference