# Feed Object Reference

Source: https://support.storeconnect.com/articles/feed-object-reference · Last modified 21 August 2026

## Overview

Feed definition for the customizable feed endpoint.

| Property | Value |
|----------|-------|
| **API Name** | `s_c__Feed__c` |
| **Label** | Feed |
| **Plural Label** | Feeds |
| **Type** | Custom Object |

## Fields

| Field Label | API Name | Type | Required | Description |
|-------------|----------|------|----------|-------------|
| Build Schedule | `s_c__Build_Schedule__c` | Text(255) | No | The cron schedule for building this feed. |
| Content Types | `s_c__Content_Types__c` | MultiselectPicklist | No | The content types supported by this feed. |
| Default Format | `s_c__Default_Format__c` | Picklist | No | The default content type format for this feed. |
| Query | `s_c__Query_Id__c` | Lookup ([s_c__Query__c](query-object-reference)) | No | The query associated with this feed. |
| Record Mode | `s_c__Record_Mode__c` | Picklist | No | How each record is exposed to the feed template: raw fields or the object's storefront drop. |
| Template | `s_c__Template__c` | LongTextArea(131072) | No | The Liquid template used to render this feed. |
| Timezone | `s_c__Timezone__c` | Picklist | No | The timezone used when evaluating the build schedule. |
| StoreConnect External ID | `s_c__sC_Id__c` | Text(36) | No | StoreConnect External ID, do not modify in Salesforce |

## Relationships

| Field | Type | Related Object | Relationship Name |
|-------|------|----------------|-------------------|
| `s_c__Query_Id__c` | Lookup | [s_c__Query__c](query-object-reference) | Feeds_Query |

## Referenced by

These objects hold a lookup or master-detail relationship to **Feed** (`s_c__Feed__c`). Where the referring record exists to join things together, **Also links to** shows what it connects this object to.

| Object | Field | Type | Relationship Name | Also links to |
|--------|-------|------|-------------------|---------------|
| [s_c__Store_Feed__c](store-feed-object-reference) | `s_c__Feed_Id__c` | Lookup | Store_Feeds_Feed | [s_c__Store__c](store-object-reference) |

---

## Follow StoreConnect

- [Email Newsletter](https://getstoreconnect.com/c/lp-newsletter)
- [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464)
- [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g)
- [LinkedIn](https://www.linkedin.com/company/storeconnect)
- [X / Twitter](https://x.com/storeconnecthq)

## Popular Links

- [Partners](https://getstoreconnect.com/partners)
- [News](https://getstoreconnect.com/articles/news)
- [Events](https://getstoreconnect.com/articles/events)
- [Feature Comparison](https://getstoreconnect.com/how-we-compare)
- [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT)
- [Book a Demo](https://getstoreconnect.com/contact)

## Documentation

- [Help documentation](https://support.storeconnect.com/help-documentation)
- [AI agents](https://support.storeconnect.com/ai)
- [Videos & tutorials](https://support.storeconnect.com/videos-tutorials)
- [Developer reference](https://support.storeconnect.com/developer-reference)
- [Release notes](https://support.storeconnect.com/release-notes)
- [Troubleshooting](https://support.storeconnect.com/troubleshooting)
- [Trust Center](https://trust.getstoreconnect.com/)
- [Status Page](https://status.storeconnect.com/)

## Contact

- info@getstoreconnect.com
- US +1 415 745 3230
- AUS +61 2 8365 2308

100 S Ashley Dr, Suite 600-2461
Tampa FL 33602-600 USA

Level 22, Sydney Place
180 George Street
Sydney, NSW, 2000, AUS

---

StoreConnect Support — https://support.storeconnect.com/articles/feed-object-reference