--- title: "Feeds" source: https://support.storeconnect.com/articles/feeds type: article format: markdown site: StoreConnect Support — product and developer documentation for StoreConnect site_index: https://storeconnect.com/llms.txt docs_index: https://support.storeconnect.com/llms.txt note: Append .md to any page or article URL on this site to get its Markdown form. --- # Feeds A feed publishes a set of records from your store at a public URL, in a format another system can read. A supplier fetches `https://shop.example.com/feeds/products.csv` each night to see your current catalog and prices. A marketplace reads the same records as XML. A partner's script reads them as JSON. You decide what a feed contains and what it looks like. A **Query** record picks the records, from any object StoreConnect syncs to the storefront. A **Feed** record carries a Liquid template that renders them, in JSON, JSON Lines, XML, CSV, HTML, Markdown or plain text. A **Store Feed** record mounts the result at a path in one store. Nothing is deployed and no endpoint is written: a feed is three saved records. A feed is public and unauthenticated. Anyone with the URL can read it. Feeds are not the [StoreConnect API](storeconnect-api), which is authenticated, reads and writes, and exposes endpoints StoreConnect defines. A feed is read-only output that you define yourself. Feeds are also separate from the [Google Merchant feed](google-merchant-feed) and the [Facebook catalog data feed](facebook-catalogue-data-feed), which StoreConnect generates automatically on fixed paths and you cannot change. ## When to use a feed A feed fits when another system needs your data on a repeating basis and on its own terms. You shape the output to the format that system already expects, and it either reads the URL or receives a push on a schedule, so neither side has to build anything to translate between you. It also serves as a straightforward extract when someone just needs the data once. The URL opens in a browser or a spreadsheet, and the HTML, Markdown and plain-text formats are there for output a person reads rather than a program. Because a feed is public, the question to settle first is not what you want to publish but what you would accept anyone reading. Catalog and content data suit a feed. Customer, order and payment data do not belong in one. ## In this section - [Set up a feed](set-up-a-feed) — create the three records, choose the formats, and decide whether the feed renders on request or is built to a schedule and delivered - [Feed query language](feed-query-language) — the clauses that decide which records a feed contains For the field-level definitions of the records involved, see [Feed object reference](feed-object-reference), [Query object reference](query-object-reference) and [Store Feed object reference](store-feed-object-reference). --- ## Follow StoreConnect - [Email Newsletter](https://storeconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://storeconnect.com/partners) - [Become a Partner](https://storeconnect.com/become-a-partner) - [News](https://storeconnect.com/articles/news) - [Events](https://storeconnect.com/articles/events) - [Feature Comparison](https://storeconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://storeconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [AI agents](https://support.storeconnect.com/ai) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS ## Machine-readable - [Site index for agents](https://storeconnect.com/llms.txt): curated map of the StoreConnect site in llms.txt format - [Documentation index for agents](https://support.storeconnect.com/llms.txt): full technical and product documentation map Every page and article on this site has a Markdown rendering: append `.md` to its URL. Continue in Markdown: [Help documentation](https://support.storeconnect.com/help-documentation.md) · [Developer reference](https://support.storeconnect.com/developer-reference.md) · [Videos & tutorials](https://support.storeconnect.com/videos-tutorials.md) · [Release notes](https://support.storeconnect.com/release-notes.md) --- StoreConnect Support — https://support.storeconnect.com/articles/feeds