# StoreConnect Support
StoreConnect generates product JSON-LD structured data using a built-in snippet. In v21, this snippet was renamed and extended with new fields for richer Google search results.
## Template rename
The product JSON-LD snippet was renamed from:
```
snippets/products/product/json-ld.liquid
```
to:
```
snippets/products/product/rich_data_json.liquid
```
A backward-compatible shim means the old path (`snippets/products/product/json-ld.liquid`) continues to work without changes. You do not need to update any existing theme templates that reference the old snippet name.
:::note
The shim provides backward compatibility for the old snippet name. Check with StoreConnect support for the timeline if you want to migrate to the new name.
:::
## What's new in the rich data snippet
### Multiple product images
Multiple product images are now included in the JSON-LD output, in line with Google's recommendations. Previously, only the primary image was included.
```json
"image": [
"https://example.com/image1.jpg",
"https://example.com/image2.jpg"
]
```
### Price range for variant products
Variant products now output a price range using `lowPrice` and `highPrice` (schema.org `Offer` fields) when variants have different prices. When all variants share the same price, a single `price` field is used instead.
```json
{
"@type": "Offer",
"lowPrice": "29.99",
"highPrice": "59.99",
"priceCurrency": "USD"
}
```
### Variant relationship fields
The following fields are now included for variant products to help Google correctly understand product relationships:
| Field | Description |
|-------|-------------|
| `isVariantOf` | References the parent `ProductGroup` object |
| `variesBy` | Array of `DefinedTerm` objects representing the attributes variants differ by (for example, `[{"@type": "DefinedTerm", "name": "https://schema.org/color"}]`) — note the lowercase schema.org URL format |
| `productGroupID` | The Salesforce SFID of the parent product group. This is a stable internal identifier, not the product code |
### Availability and price
The snippet always outputs a price value (the sale price if set, otherwise the list price). Availability is always `InStock` unless **Track Inventory** is enabled on the product and the item is out of stock.
### Additional fields
The following fields are included in the JSON-LD output when the relevant data is present on the product:
| Field | Condition | Notes |
|-------|-----------|-------|
| `brand` | Set on the product | Output as a `Brand` object with `name` |
| `gtin` | UPC is present | Prefixed with `"0"` to produce a 13-digit GTIN-13 (for example, `"0123456789012"`) |
| `itemCondition` | Always | `https://schema.org/NewCondition` or `https://schema.org/UsedCondition` |
### Schema types used
The snippet uses the following schema.org types:
| Type | Used for |
|------|----------|
| `ProductGroup` | The parent product (with variants) |
| `Product` | An individual product or variant |
| `Offer` | Price for a single product, variant, or price range across a product group |
| `Brand` | Brand associated with the product |
| `DefinedTerm` | Individual variant attributes within `variesBy` |
## Open Graph price meta tags
In addition to the JSON-LD block, StoreConnect adds Open Graph price meta tags to the `` of each product page via `snippets/meta_data.liquid`:
```html
```
These tags are used by social platforms and some shopping integrations to read the product price directly from the page head, independently of the JSON-LD block. They reflect the same price used in the JSON-LD output (sale price if set, otherwise list price).
## Customizing the snippet
If you want to override the built-in JSON-LD output, create a snippet template in your theme with the key:
```
snippets/products/product/rich_data_json
```
Your custom snippet replaces the built-in output entirely. See [Theme templates](theme-templates) for how to create snippet templates.
---
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---
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