{"title":"Feature products on a page","slug":"featured-products","url":"https://support.storeconnect.com/articles/featured-products","url_markdown":"https://support.storeconnect.com/articles/featured-products.md","subtitle":null,"summary":"Highlight selected products on your home page or any content page by creating a Featured Products content block and adding products with a specified display order.","type":"Help_Documentation","video_url":"","keywords":"featured products, content block, home page, product display, product highlight, featured product content block, content pages, display order, product positioning, product showcase, page content, usage type","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"Featured Products are typically positioned on the Home Page as a selection of special, or discounted products that you would like your customers to see.\n\nHowever, you can add Featured Products to any [Content Page](content-pages).\n\n![Featured Products](https://res.cloudinary.com/hzkr6fi81/image/upload/v1781677830/documentation-media/featured-products.png)\n\n**Related help documents**\n\n-   introduction-to-products\n\n## How to create featured products\n\nThe simplest method to create Featured Products is to first create a Featured Product **content block**.\n\nThe Featured Product content block will act as a container for the products you wish to feature.\n\n![Featured Products content block](https://res.cloudinary.com/hzkr6fi81/image/upload/v1781677832/documentation-media/featured-products-content-block.png)\n\n*Above image: Featured Products Content Block*\nOnce this content block has been created you add all the products to feature.\n\n![Featured Products adding products](https://res.cloudinary.com/hzkr6fi81/image/upload/v1781677833/documentation-media/featured-products-content-block-adding-products.png)\n\n*Above image: Featured Products content block with added products*\nEnsure you have selected the Featured Product on the *Usage Type* and set a *position* to set a specific order of the products.\n\n![Featured Products add a product](https://res.cloudinary.com/hzkr6fi81/image/upload/v1781677834/documentation-media/featured-products-add-a-product.png)\n\n*Above image: Adding your product to the Featured Product content block*\nYou can now insert your Feature Products content block into your desired page.\n\n**Related help documents**\n\n-   [Nesting Content Blocks / Child Content Blocks](nesting-content-blocks)\n    Introduces the concept of nesting content blocks on a page\n\n## Terms\n\n**Content Block:** Content Blocks are used to place content on your Pages and Articles. There are two types of Content Blocks 1) A Container Content Block, and 2) A Template Content Block."}