# StoreConnect Support These examples show how to combine StoreConnect's discount and promotion tools to handle common pricing scenarios. ## Monthly and annual subscription options A common pattern is offering both a monthly and an annual subscription, where choosing the annual plan gives a lower effective monthly cost. In StoreConnect, this is set up as a master product with two variant subscription products — one billed monthly and one billed annually at a discounted total. Each variant is its own subscription product with independent term configuration. The theme's variant selector lets customers toggle between them and see the price update accordingly. ### Step 1: Create the master product 1. Create a new product with a **Product Name** (for example, "My Service Plan"). 2. Leave the subscription fields blank on the master product — subscription settings are configured on each variant. 3. Select **Save**. ### Step 2: Add the monthly variant 1. In the master product's **Product Variants** related list, select **New Product Variant**. 2. Set a **Variant Label** (for example, "Monthly") and mark the variant product as **Virtual**. 3. In the variant product's **Subscription** section, set: - **Subscription type**: Evergreen - **Subscription term**: 1 - **Subscription term unit**: Month 4. Save the variant product. 5. Set the monthly price in the variant's price book entry (for example, $20.00). ### Step 3: Add the annual variant 1. Add a second variant to the master product. 2. Set a **Variant Label** (for example, "Annual") and mark it as **Virtual**. 3. In the **Subscription** section, set: - **Subscription type**: Evergreen - **Subscription term**: 12 - **Subscription term unit**: Month 4. Save the variant product. 5. Set the annual price in the variant's price book entry at the discounted total (for example, $192.00 — the equivalent of two months free compared to paying monthly). :::tip In the default StoreConnect theme, selecting a variant updates the displayed price to show the per-period cost and billing frequency. Add a note in the product description to call out the annual saving explicitly. ::: :::note Because the annual subscription product is billed as a single recurring charge each year, an automatic [discount](discounts) scoped to it will lock in at the discounted annual price — applied to both the initial purchase and all future renewals. A 100% automatic discount results in a genuinely free subscription: the payment gateway is not called and all renewal orders process at $0. Note that promo codes cannot achieve this — they apply as a separate order line item and do not affect the subscription period price. See [Subscription products](subscription-products) for how discounts interact with recurring payments. ::: --- ## Storewide sale campaign A storewide sale applies a blanket percentage discount to all products across your store for a defined period. 1. Go to **StoreConnect Navigation** → **Offers** → **Discounts** and select **New**. 2. Enter a **Discount Name** for internal reference. 3. Set **Active** to true. 4. Set **Starts At** to the date and time the sale begins. 5. Set **Expires At** to the date and time the sale ends. Leave blank to run the discount indefinitely. 6. Set **Calculation Type** to **Percentage** and enter the discount percentage (for example, 20). 7. Set **Behavior When Applied** to suit your pricing strategy: - **Stacked with other discounts** — adds to any product-level discounts already in place - **Replace other discounts** — overrides product-level discounts; only this sale applies 8. Leave all **Scope** fields blank. An empty scope applies the discount to all active products for all customers across all stores. 9. Select **Save**. The discounted price appears on each product page immediately, with the original price crossed out. :::tip To exclude specific products from the sale (for example, already-discounted items or products with thin margins), use [Exclude products from price reductions](exclude-products-from-price-reductions). ::: --- ## Welcome promo code via email Sending a promo code in a welcome or registration email encourages customers to make their first purchase. ### Step 1: Create the promotion 1. Go to **StoreConnect Navigation** → **Offers** → **Promotions** and select **New**. 2. Enter a **Promotion Name** (for example, "Welcome offer"). 3. Enter a **Promotion Code** that customers will enter at checkout (for example, WELCOME10). Promo codes are case-sensitive. 4. Set **Starts At** to activate the code immediately. 5. Optionally set **Expires At** or a **Usage Limit** to control how long or how often the code can be used. 6. Select **Save**. ### Step 2: Add a promotion action 1. In the **Promotion Actions** related list, select **New**. 2. Choose an **Action** — for example, **Apply discount to each scoped item** or **Apply discount to entire order if it includes a scoped item**. 3. Set **Calculation Type** to **Percentage** or **Amount** and enter the value. 4. Leave the **Scope** fields blank to apply the promotion to all products, or scope it to a specific category or product. 5. Select **Save**. ### Step 3: Add the code to your welcome email StoreConnect sends transactional emails via Salesforce Classic Email Templates. To include the promo code: 1. In Salesforce, open the email template used for your customer registration or welcome notification. See [Transactional emails](transactional-emails) for how StoreConnect email templates are configured. 2. Add the promo code text to the email body — for example: *"Use code **WELCOME10** at checkout to get 10% off your first order."* 3. Save the template. :::note Promotions apply to the initial order only. They do not carry through to subscription renewal amounts. See [Subscription products](subscription-products) for details on how promotions interact with recurring payments. ::: --- ## Follow StoreConnect - [Email Newsletter](https://getstoreconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://getstoreconnect.com/partners) - [News](https://getstoreconnect.com/articles/news) - [Events](https://getstoreconnect.com/articles/events) - [Feature Comparison](https://getstoreconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://getstoreconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS --- StoreConnect Support — https://support.storeconnect.com