# ▶️ Add product traits

Source: https://support.storeconnect.com/articles/how-to-add-product-traits · Last modified 21 August 2026

Video: https://vimeo.com/1197503166?fl=sv&fe=ci

### **1\. What Are Traits in StoreConnect?**

**Traits** are specifications or attributes that describe features of a product.

They serve two main purposes:

-   **Display on Product Pages**: Show detailed specifications like size, material, weight, etc.

-   **Enable Filtered Search**: Allow customers to narrow down product results using filters (e.g., only show products made of "Fluff").


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### **2\. Access the Trait Settings**

-   Open **Salesforce** and go into the **StoreConnect Config App** (launch it via the App Launcher).

-   Open the **main menu** in the app, and scroll down to find the **three trait components**:

    1.  **Trait Categories**

    2.  **Trait Types**

    3.  **Trait Values**


You can also find traits via the **StoreConnect Navigation** in the bottom right corner.

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### **3\. Create a Trait Category**

-   Go to **Trait Categories** and click **New**.

-   Fill in:

    -   **Name**: (e.g., *General Information*)

    -   **Display Name**: (if you want customers to see a different name for the category)

    -   **Position**: Use increments (e.g., 10, 20, 30) to make reordering easier later. Lower numbers appear first in the position order.

-   Click **Save**.


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### **4\. Create a Trait Type**

-   Go to **Trait Types** and click **New**.

-   Fill in:

    -   **Category**: Choose the one you just created.

    -   **Name** and **Display Name** (e.g., *Material*).

    -   **Value Type**: Choose the data format (Text, Number, Currency, Checkbox, etc.).

    -   Optional: Select a **unit of measurement** if needed.

    -   **Position**: Again, use spaced numbers (e.g., 10, 20).

    -   Check:

        -   **Display on Product Page**

        -   **Use as Search Filter**

-   Click **Save**.


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### **5\. Add a Trait Value**

-   Go to **Trait Values** and click **New**.

-   Select the **Trait Type** (e.g., *Material*).

-   Enter the **Value** (e.g., *Fluff*).

-   Click **Save**.


---

### **6\. Assign the Trait to a Product**

-   Go to the **Traits** menu (top-level menu option in the config app).

-   Click **New**.

-   Select:

    -   The **Trait Type** you created (e.g., *Material*).

    -   The **Product** to assign it to (e.g., *Steve Plushy*).

-   Click **Save**.


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### **Optional: Bulk Upload**

-   Traits can also be **mass-imported** using a data import tool if you're handling large numbers of products.


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### **7\. View Results on the Website**

-   Go to the **product page** and refresh it.

    -   You will see a **Specifications Block** showing the trait (e.g., *Material: Fluff*).

-   Go to your **product catalog search view**.

    -   The trait will appear as a **search filter** to help customers narrow down their options.

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StoreConnect Support — https://support.storeconnect.com/articles/how-to-add-product-traits