# ▶️ Configure basic SEO

Source: https://support.storeconnect.com/articles/how-to-configure-basic-seo · Last modified 21 August 2026

Video: https://vimeo.com/1197554052?fl=sv&fe=ci

### **1\. Access SEO Settings on the Store Record**

-   Open your **StoreConnect app** in **Salesforce**.

-   Navigate to your **Store Record** (example: *Steve’s Emporium*).

-   Go to the **Content** tab → click **More** → select **SEO and Site Data**.


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### **2\. Configure SEO Fields**

-   In the **SEO and Site Data** section, you can configure the following fields:

    -   **Meta Title**:

        -   This is the **title** shown at the top of the browser window.

        -   Also displayed in search engine results.

    -   **Meta Description**:

        -   A short **description** of the store.

        -   Shown in search engine results to describe your site.

    -   **Meta Keywords**:

        -   Keywords to help search engines **index your store**.

        -   Enter multiple keywords separated by **commas**.

    -   **Social Image**:

        -   An image that represents your store when links are shared on **social media**.

        -   Select from your **media library**.

-   After filling in these fields, click **Save** to apply changes.


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### **3\. Add SEO to Individual Product Records**

-   Navigate to an **Individual Product Record** (example: *Steve Plushy*).

-   Go to **More** → select **SEO**.

-   Configure the same SEO fields:

    -   **Meta Title**.

    -   **Meta Description**.

    -   **Meta Keywords**.

    -   **Social Image**.

-   Additional product-specific options:

    -   Include the product in the **Google Merchant Feed**.

    -   Provide **item condition** and **search description** for the feed.


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### **4\. Add SEO to Pages**

-   Navigate to an **Individual Page Record** (example: *Homepage*).

-   Scroll to the **SEO Detail** section.

-   Configure:

    -   **Meta Title**.

    -   **Meta Description**.

    -   **Meta Keywords**.

    -   **Social Image**.


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### **5\. Add SEO to Articles**

-   Navigate to an **Article Record**.

-   Open its **SEO Detail** section.

-   Configure:

    -   **Meta Title**.

    -   **Meta Description**.

    -   **Meta Keywords**.

    -   **Social Image**.


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### **6\. Understand SEO Data Hierarchy**

-   SEO in StoreConnect operates in a **hierarchy**.

-   If an article, page, or product does **not have SEO data**, StoreConnect can **fall back** to SEO data from higher-level records.

-   Hierarchy of SEO fallback:

    1.  Product SEO

    2.  Product Category SEO

    3.  Article SEO

    4.  Article Category SEO

    5.  Page SEO

    6.  Locations SEO

    7.  Location Group SEO

    8.  Stores SEO (default fallback).

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StoreConnect Support — https://support.storeconnect.com/articles/how-to-configure-basic-seo