{"title":"▶️ Create a mailing list","slug":"how-to-create-a-mailing-list","url":"https://support.storeconnect.com/articles/how-to-create-a-mailing-list","url_markdown":"https://support.storeconnect.com/articles/how-to-create-a-mailing-list.md","subtitle":null,"summary":"Create a Salesforce campaign, link it to your store, and display an opt-in checkbox at checkout so customers can subscribe to your mailing list and appear as campaign members.","type":"Videos_Tutorials","video_url":"https://vimeo.com/1197507261?fl=sv\u0026fe=ci","keywords":null,"last_modified":"2026-08-21T07:12:35+0000","body_markdown":"### **Step 1: Create a Salesforce Campaign**\n\n1.  In Salesforce, go to the **App Launcher**.\n\n2.  Search for and select **Campaigns**.\n\n3.  Click **New**.\n\n4.  Fill in:\n\n    -   **Name**: e.g., “Store Newsletter List”\n\n    -   **Check \"Active\"**\n\n    -   **Type**: e.g., “Email”\n\n5.  Click **Save**.\n\n\nThis campaign will collect all opted-in customers as **Campaign Members**.\n\n---\n\n### **Step 2: Connect the Campaign to Your Store**\n\n1.  In the **StoreConnect app**, go to **StoreConnect Navigation** → **Configuration** → **Stores**.\n\n2.  Choose the **store** where you want the opt-in to appear.\n\n3.  Open the **Additional Relationships** tab.\n\n4.  Click into the **Campaigns** section and then click **New**.\n\n\nFill in the following:\n\n-   **Name**: Internal name for this configuration.\n\n-   **Campaign**: Select the campaign you just created.\n\n-   **Opt-In Text**: This is what customers will see at checkout (e.g., “Sign up for news and promotions”).\n\n-   **Auto-Opt-In**: (Optional) Tick this to have the box checked by default *(Note: this may violate privacy laws in some jurisdictions. Verify before use)*.\n\n-   **Extra Info**: Any other internal notes.\n\n\nClick **Save**.\n\n---\n\n### **Step 3: Test It on Your Website**\n\n1.  Go to your **storefront** and add a product to the cart.\n\n2.  Proceed to **checkout**.\n\n3.  Scroll to the **bottom of the page**—you’ll now see a **checkbox to sign up for email updates** using your opt-in text.\n\n4.  If the customer ticks this box and places an order, they will be added as a **Campaign Member**.\n\n\n---\n\n### **Step 4: Customer Account Management**\n\n-   If the customer logs into their account and visits **Contact Details**, they can opt **in or out** at any time by checking/unchecking the marketing box and clicking **Update**.\n\n\n---\n\n### **Step 5: View and Manage Your Mailing List**\n\n-   Go back to the **Campaign record** you created.\n\n-   Under the **Campaign Members** section, you’ll see a growing list of contacts who opted in.\n\n-   You can now use this list for **email marketing**, **newsletters**, or **engagement campaigns** using Salesforce or integrations like **Marketing Cloud**."}