# ▶️ Create a mailing list

Source: https://support.storeconnect.com/articles/how-to-create-a-mailing-list · Last modified 21 August 2026

Video: https://vimeo.com/1197507261?fl=sv&fe=ci

### **Step 1: Create a Salesforce Campaign**

1.  In Salesforce, go to the **App Launcher**.

2.  Search for and select **Campaigns**.

3.  Click **New**.

4.  Fill in:

    -   **Name**: e.g., “Store Newsletter List”

    -   **Check "Active"**

    -   **Type**: e.g., “Email”

5.  Click **Save**.


This campaign will collect all opted-in customers as **Campaign Members**.

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### **Step 2: Connect the Campaign to Your Store**

1.  In the **StoreConnect app**, go to **StoreConnect Navigation** → **Configuration** → **Stores**.

2.  Choose the **store** where you want the opt-in to appear.

3.  Open the **Additional Relationships** tab.

4.  Click into the **Campaigns** section and then click **New**.


Fill in the following:

-   **Name**: Internal name for this configuration.

-   **Campaign**: Select the campaign you just created.

-   **Opt-In Text**: This is what customers will see at checkout (e.g., “Sign up for news and promotions”).

-   **Auto-Opt-In**: (Optional) Tick this to have the box checked by default *(Note: this may violate privacy laws in some jurisdictions. Verify before use)*.

-   **Extra Info**: Any other internal notes.


Click **Save**.

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### **Step 3: Test It on Your Website**

1.  Go to your **storefront** and add a product to the cart.

2.  Proceed to **checkout**.

3.  Scroll to the **bottom of the page**—you’ll now see a **checkbox to sign up for email updates** using your opt-in text.

4.  If the customer ticks this box and places an order, they will be added as a **Campaign Member**.


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### **Step 4: Customer Account Management**

-   If the customer logs into their account and visits **Contact Details**, they can opt **in or out** at any time by checking/unchecking the marketing box and clicking **Update**.


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### **Step 5: View and Manage Your Mailing List**

-   Go back to the **Campaign record** you created.

-   Under the **Campaign Members** section, you’ll see a growing list of contacts who opted in.

-   You can now use this list for **email marketing**, **newsletters**, or **engagement campaigns** using Salesforce or integrations like **Marketing Cloud**.

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## Follow StoreConnect

- [Email Newsletter](https://getstoreconnect.com/c/lp-newsletter)
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StoreConnect Support — https://support.storeconnect.com/articles/how-to-create-a-mailing-list