{"title":"▶️ Create product variants","slug":"how-to-create-product-variants","url":"https://support.storeconnect.com/articles/how-to-create-product-variants","url_markdown":"https://support.storeconnect.com/articles/how-to-create-product-variants.md","subtitle":null,"summary":"Create product variants (e.g. color, size) by cloning the master product, updating details for each version, and linking variants back to the master so customers can switch between options.","type":"Videos_Tutorials","video_url":"https://vimeo.com/1177135866?fl=sv\u0026fe=ci","keywords":null,"last_modified":"2026-08-21T07:12:35+0000","body_markdown":"### **1\\. Understand What Product Variants Are**\n\n**Product variants** allow you to offer multiple versions of the **same product**, differing by features such as:\n\n-   Color (e.g., blue or orange hoodie)\n\n-   Size\n\n-   Shape\n\n-   Material\n\n-   Any other custom attribute\n\n\nThese variants are linked to a **master product** but are treated as individual items for pricing, images, inventory, etc.\n\n---\n\n### **2\\. Start With the Master Product**\n\n-   In **Salesforce**, open the **StoreConnect App**.\n\n-   Go to **StoreConnect Navigation \u003e Products \u003e All Products**.\n\n-   Select the product you want to base your variants on (e.g., *Steve Plushy*).\n\n\nIf it doesn’t already exist, create a new product and ensure:\n\n-   It's marked as **Active**.\n\n-   It's marked as a **Master Product** (this will become unpurchasable once variants are added).\n\n\n---\n\n### **3\\. Create a Variant (e.g., Blue Hoodie Version)**\n\n-   Click the **Clone** button on the master product to save time.\n\n-   In the cloned product:\n\n    -   Update the **Product Name** and **Display Name** (e.g., *Steve Plushy - Blue Hoodie*).\n\n    -   **Uncheck the “Master” box** (variants must not be marked as master).\n\n    -   Adjust the **description**, **image**, and any other relevant data.\n\n    -   Mark as **Active**.\n\n-   Click **Save**.\n\n\nRepeat this step for each variant (e.g., Orange Hoodie).\n\n---\n\n### **4\\. Set the Price for Each Variant**\n\n-   Go to the **Price Books** section.\n\n-   Add or update the price (e.g., *$25*).\n\n-   Click **Save**.\n\n-   Click **Sync Price Changes** for immediate update.\n\n\n---\n\n### **5\\. Assign Categories and Media**\n\n-   Under **Categories Containing This Product**, click **New**, select a category (e.g., *Toys*), and **Save**.\n\n-   Scroll to **Media Used by This Product**:\n\n    -   Click **New** to assign an image (e.g., blue hoodie).\n\n    -   You can upload or select from existing media.\n\n\n---\n\n### **6\\. Link Variant to the Master Product**\n\n-   In the **variant product record**, scroll to **Master Products** and click **New**.\n\n-   Choose the **original master product** (e.g., *Steve Plushy*).\n\n-   Set the:\n\n    -   **Variant Type**: e.g., *Color* (you can also create custom types).\n\n    -   **Variant Value**: e.g., *Blue*.\n\n-   Click **Save**.\n\n\nBe sure to create variants for **all versions**, including the original (e.g., make *Steve Plushy - Orange Hoodie* its own variant and link it too).\n\n---\n\n### **7\\. Confirm on the Website**\n\n-   Go to your StoreConnect storefront.\n\n-   Navigate to the **Master Product page** (e.g., *Steve Plushy*).\n\n-   You will now see a **variant selector** (e.g., a dropdown or buttons for *Blue* and *Orange*).\n\n-   When a customer selects a variant, the page dynamically updates:\n\n    -   Shows the selected variant’s **image, price, description**, and **buy options**."}