# ▶️ Create product variants Source: https://support.storeconnect.com/articles/how-to-create-product-variants · Last modified 21 August 2026 Video: https://vimeo.com/1177135866?fl=sv&fe=ci ### **1\. Understand What Product Variants Are** **Product variants** allow you to offer multiple versions of the **same product**, differing by features such as: - Color (e.g., blue or orange hoodie) - Size - Shape - Material - Any other custom attribute These variants are linked to a **master product** but are treated as individual items for pricing, images, inventory, etc. --- ### **2\. Start With the Master Product** - In **Salesforce**, open the **StoreConnect App**. - Go to **StoreConnect Navigation > Products > All Products**. - Select the product you want to base your variants on (e.g., *Steve Plushy*). If it doesn’t already exist, create a new product and ensure: - It's marked as **Active**. - It's marked as a **Master Product** (this will become unpurchasable once variants are added). --- ### **3\. Create a Variant (e.g., Blue Hoodie Version)** - Click the **Clone** button on the master product to save time. - In the cloned product: - Update the **Product Name** and **Display Name** (e.g., *Steve Plushy - Blue Hoodie*). - **Uncheck the “Master” box** (variants must not be marked as master). - Adjust the **description**, **image**, and any other relevant data. - Mark as **Active**. - Click **Save**. Repeat this step for each variant (e.g., Orange Hoodie). --- ### **4\. Set the Price for Each Variant** - Go to the **Price Books** section. - Add or update the price (e.g., *$25*). - Click **Save**. - Click **Sync Price Changes** for immediate update. --- ### **5\. Assign Categories and Media** - Under **Categories Containing This Product**, click **New**, select a category (e.g., *Toys*), and **Save**. - Scroll to **Media Used by This Product**: - Click **New** to assign an image (e.g., blue hoodie). - You can upload or select from existing media. --- ### **6\. Link Variant to the Master Product** - In the **variant product record**, scroll to **Master Products** and click **New**. - Choose the **original master product** (e.g., *Steve Plushy*). - Set the: - **Variant Type**: e.g., *Color* (you can also create custom types). - **Variant Value**: e.g., *Blue*. - Click **Save**. Be sure to create variants for **all versions**, including the original (e.g., make *Steve Plushy - Orange Hoodie* its own variant and link it too). --- ### **7\. Confirm on the Website** - Go to your StoreConnect storefront. - Navigate to the **Master Product page** (e.g., *Steve Plushy*). - You will now see a **variant selector** (e.g., a dropdown or buttons for *Blue* and *Orange*). - When a customer selects a variant, the page dynamically updates: - Shows the selected variant’s **image, price, description**, and **buy options**. --- ## Follow StoreConnect - [Email Newsletter](https://getstoreconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://getstoreconnect.com/partners) - [News](https://getstoreconnect.com/articles/news) - [Events](https://getstoreconnect.com/articles/events) - [Feature Comparison](https://getstoreconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://getstoreconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [AI agents](https://support.storeconnect.com/ai) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS --- StoreConnect Support — https://support.storeconnect.com/articles/how-to-create-product-variants