{"title":"▶️ Offer special pricing","slug":"how-to-offer-special-pricing","url":"https://support.storeconnect.com/articles/how-to-offer-special-pricing","url_markdown":"https://support.storeconnect.com/articles/how-to-offer-special-pricing.md","subtitle":null,"summary":"Create a custom price book with discounted prices and assign it to a membership product or directly to a customer account so logged-in users see special pricing.","type":"Videos_Tutorials","video_url":"https://vimeo.com/1197569849?fl=sv\u0026fe=ci","keywords":null,"last_modified":"2026-08-21T07:12:35+0000","body_markdown":"### **Step 1: Create a New Price Book**\n\n1.  Go to the StoreConnect navigation and search for **“Price Books.”**\n\n2.  Click **“New”** to create a new price book (e.g., “Member Pricing”).\n\n3.  Set the price book as **Active**.\n\n4.  Choose if tax is included, excluded, or exempt.\n\n5.  Select applicable **Tax Zones** if needed.\n\n6.  Optionally, override store button text.\n\n7.  Click **Save**.\n\n\n---\n\n### **Step 2: Add Products and Set Special Prices**\n\n1.  Inside your new price book, go to **“Price Book Entries.”**\n\n2.  Click **“Add Products.”**\n\n3.  Select a product (e.g., “Steve Plushy”).\n\n4.  Enter a new list price (e.g., change from $50 to $35).\n\n5.  Click **Save**.\n\n\n---\n\n### **Step 3: Apply Price Book via Membership Product**\n\n1.  In the navigation, search **“Membership.”**\n\n2.  Open an existing membership product (e.g., “Gold Membership”).\n\n3.  Edit the **Price Book** field and select your new price book.\n\n4.  Click **Save**.\n\n5.  Now, any customer who purchases this membership will automatically get the special pricing.\n\n\n---\n\n### **Step 4: Apply Price Book Directly to an Account (Alternative Method)**\n\n1.  Navigate to **Accounts**.\n\n2.  Select the account you want to assign special pricing to.\n\n3.  Edit the **Price Book** field and choose your new price book (e.g., “Member Pricing”).\n\n4.  Save the changes.\n\n5.  This account will now see the special prices when logged in, even without purchasing a membership.\n\n\n---\n\n### **Step 5: Confirm Pricing on the Website**\n\n1.  Visit your store website and view a product (e.g., “Steve Plushy”) without logging in — you’ll see the standard price.\n\n2.  Log in as the account with special pricing applied.\n\n3.  The product now displays the discounted price."}