# ▶️ Offer special pricing

Source: https://support.storeconnect.com/articles/how-to-offer-special-pricing · Last modified 21 August 2026

Video: https://vimeo.com/1197569849?fl=sv&fe=ci

### **Step 1: Create a New Price Book**

1.  Go to the StoreConnect navigation and search for **“Price Books.”**

2.  Click **“New”** to create a new price book (e.g., “Member Pricing”).

3.  Set the price book as **Active**.

4.  Choose if tax is included, excluded, or exempt.

5.  Select applicable **Tax Zones** if needed.

6.  Optionally, override store button text.

7.  Click **Save**.


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### **Step 2: Add Products and Set Special Prices**

1.  Inside your new price book, go to **“Price Book Entries.”**

2.  Click **“Add Products.”**

3.  Select a product (e.g., “Steve Plushy”).

4.  Enter a new list price (e.g., change from $50 to $35).

5.  Click **Save**.


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### **Step 3: Apply Price Book via Membership Product**

1.  In the navigation, search **“Membership.”**

2.  Open an existing membership product (e.g., “Gold Membership”).

3.  Edit the **Price Book** field and select your new price book.

4.  Click **Save**.

5.  Now, any customer who purchases this membership will automatically get the special pricing.


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### **Step 4: Apply Price Book Directly to an Account (Alternative Method)**

1.  Navigate to **Accounts**.

2.  Select the account you want to assign special pricing to.

3.  Edit the **Price Book** field and choose your new price book (e.g., “Member Pricing”).

4.  Save the changes.

5.  This account will now see the special prices when logged in, even without purchasing a membership.


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### **Step 5: Confirm Pricing on the Website**

1.  Visit your store website and view a product (e.g., “Steve Plushy”) without logging in — you’ll see the standard price.

2.  Log in as the account with special pricing applied.

3.  The product now displays the discounted price.

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StoreConnect Support — https://support.storeconnect.com/articles/how-to-offer-special-pricing