# ▶️ Update store branding

Source: https://support.storeconnect.com/articles/how-to-update-store-branding · Last modified 21 August 2026

Video: https://vimeo.com/1177140107?fl=sv&fe=ci

### **1\. Access the Store Record**

-   In **Salesforce**, open the **App Launcher** (top-left corner).

-   Search for and open the **StoreConnect Config App**.

-   In the menu, go to:

    -   **Stores** → **Stores List View**. (Alternatively, use the **StoreConnect Navigation** to find)

-   Select the **store** you want to update.


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### **2\. Update the Logo and Default Images**

-   Go to the **Content Tab** → scroll to the **Branding** section.

-   Here you can configure:


**Store Logo:**

-   To change it:

    -   Select a new image from your **media library**.


**Product Placeholder Image:**

-   This image is displayed when a product has **no photo assigned**.

-   To update:

    -   Upload or select your preferred **placeholder image**.


**Category Placeholder Image:**

-   Serves as a **default category image** if none is assigned.

-   After making changes, click **Save**.

-   Refresh your site to see the updates reflected immediately.


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### **3\. Modify Brand Colors (Primary & Secondary)**

-   Go to the **Global Content Tab** in your store record.

-   Here you can define your store’s **Primary** and **Secondary** brand colors.


Colors are set using the **HSL (Hue, Saturation, Lightness)** model:

-   **Hue**: Base color, measured in **degrees (0–360)** on the color wheel.

-   **Saturation**: Intensity of the color (0% = grayscale).

-   **Lightness**: Brightness of the color (0% = black, 100% = white).


**Primary Color:**

-   Example: `Hue: 212` → Blue tone used in footer.

-   Adjust by editing:

    -   **Hue** → changes the color type.

    -   **Saturation** → lowers or intensifies the color.

    -   **Lightness** → makes it brighter or darker.


**Secondary Color:**

-   Example: Often used for **buttons**.

-   You can change saturation and hue to select a different accent tone.

-   Click **Edit**, make adjustments, then **Save**.

-   Refresh your site to see your updated brand colors in action.


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### **4\. Visual Results**

-   Once you refresh your website:

    -   **Logos** will update wherever applicable.

    -   **Placeholder images** will appear in product/category listings that lack their own images.

    -   **Colors** will update in the site’s **UI elements** (e.g. footers, buttons, banners).

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StoreConnect Support — https://support.storeconnect.com/articles/how-to-update-store-branding