{"title":"Lead Object Reference","slug":"lead-object-reference","url":"https://support.storeconnect.com/articles/lead-object-reference","url_markdown":"https://support.storeconnect.com/articles/lead-object-reference.md","subtitle":null,"summary":"Reference documentation for the Lead object in StoreConnect.","type":"Developer_Documentation","video_url":"","keywords":"salesforce, object reference, Lead, Lead, api","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"## Overview\n\n| Property | Value |\n|----------|-------|\n| **API Name** | `Lead` |\n| **Label** | Lead |\n| **Plural Label** | Leads |\n| **Type** | Standard Object |\n\n## Fields\n\n| Field Label | API Name | Type | Required | Description |\n|-------------|----------|------|----------|-------------|\n| Convert Trigger Account Id | `s_c__Convert_Trggr_Acct_Id__c` | Lookup ([Account](account-object-reference)) | No | [Internal Use] Triggers a Lead to Contact conversion. |\n| Preferred Contact Method | `s_c__Preferred_Contact_Method__c` | Picklist | No | This Lead's preferred method of contact. |\n| StoreConnect External ID | `s_c__sC_Id__c` | Text(36) | No | StoreConnect External ID, do not modify in Salesforce |\n\n## Relationships\n\n| Field | Type | Related Object | Relationship Name |\n|-------|------|----------------|-------------------|\n| `s_c__Convert_Trggr_Acct_Id__c` | Lookup | [Account](account-object-reference) | Converted_Trigger_Leads |"}