# Render conditional content using Liquid

Source: https://support.storeconnect.com/articles/liquid-how-to-showing-conditional-content · Last modified 21 August 2026

This feature allows you to dynamically present relevant information to enhance user engagement, relevance, and satisfaction. Here are the tags you use to set up conditional content.

## How to show and hide conditional content on your site

### Current\_store

Display content based on the current store.


```
{% if current_store.code == 'dog-store' %}
  The {{ current_store.name }} is the best for dogs
{% elsif current_store.code == 'cat-store' %}
  The {{ current_store.name }} is the best for cats
{% endif %}
```


### Current\_customer

Display or hide content based on the customer who is signed in.


```
{% if current_customer %}
  Hi {{ current_customer.firstname }}!
  Your email address is {{ current_customer.email }}
  Your account name is {{ current_customer.account.name }}
{% endif %}
```


### Current\_account

Display or hide content for a particular account.


```
{% if current_account %}
  Hi {{ current_account.firstname }}!
  Your email address is {{ current_account.email }}
  Your account name is {{ current_account.account.name }}
{% endif %}
```


### Current\_membership

Display content based on the membership level of person signed in.


```
{% if current_membership %}
{% if current_membership.name == 'VIP' %}
  Welcome back!
{% endif %}
```

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StoreConnect Support — https://support.storeconnect.com/articles/liquid-how-to-showing-conditional-content