{"title":"Best practice for naming content objects","slug":"naming-content-blocks","url":"https://support.storeconnect.com/articles/naming-content-blocks","url_markdown":"https://support.storeconnect.com/articles/naming-content-blocks.md","subtitle":null,"summary":"Adopt structured naming conventions for pages, content blocks, and media files so assets are easy to find, edit, and maintain as your store grows.","type":"Help_Documentation","video_url":"","keywords":"naming conventions, content blocks, page names, media files, naming best practice, file naming, content management, store design, asset organisation, naming standards, content object names, reusable content blocks","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"Having a structured naming convention for your assets means you can quickly locate and edit objects you need. It also speed up the building of pages and other content.\n\nHere's some recommended conventions, you may already have some in mind for your business.\n\n### Page names\n\n\\[Store\\] - \\[Page name\\]\n\n*NY - Partner list*\n\nIncluding a store name, location, or other changeable identifier as part of the name makes it easy to identify, and can help future proof the page when it comes to redesign.\n\n### Content block names\n\nContent blocks might be unique to a page, or may be reused across your site.\n\nUnique:\n\n\\[Store\\] - \\[Parent/Child\\] - \\[page/usage\\] - \\[block\\]\n\n*NY - P - Partner list - Top Hero*\n\nRe-usable:\n\n\\[Store\\] - \\[Parent/Child\\] - \\[page/usage\\] - \\[block\\]\n\n*NY - P - Common - Footer*\n\n### Media file names\n\nMedia files can be tricky to name using a convention as there can be many of them, and they may all end up with very long names.\n\nStore - Page/Product Category - Name - Variant\n\n## Guiding principles of naming files\n\n-   **Consistency is crucial:** Use a standardized format for all files within a project to make them easily identifiable and sortable.\n-   **Use descriptive, concise names:** Include essential, unique identifiers (e.g., page name, store) that describe content without opening the file.\n-   **Consider structure** for list sorting, especially if you use dates or numerals, e.g. YYYYMMDD or YYYY−MM−DD \n-   **Avoid special characters** like ~ ! @ # $ % ^ \\* ( ) ; : ? , \\[ \\] { } ' \" | \\\\ /\n-   **Separate words for easier understanding:** Use underscores or hyphens to separate metadata elements, rather than spaces."}