{"title":"Nonprofit features","slug":"nonprofit-features","url":"https://support.storeconnect.com/articles/nonprofit-features","url_markdown":"https://support.storeconnect.com/articles/nonprofit-features.md","subtitle":null,"summary":"StoreConnect for nonprofit organizations, including one-off and recurring donations, child and initiative sponsorships, peer-to-peer fundraising, memberships, combined checkout, op-shop POS, and NPSP and Nonprofit Cloud integration.","type":"Help_Documentation","video_url":"","keywords":"nonprofit, donations, memberships, fundraising, peer-to-peer, NPSP, op-shop, POS, sponsorship","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"Nonprofits have a more complex commerce problem than most: they need to raise funds, sell merchandise, run events and programs, and engage a community of supporters — often across multiple campaigns and revenue streams — while keeping administration light and reporting transparent. StoreConnect unifies all of these on a single Salesforce platform, giving nonprofits a commerce engine that works with their existing CRM rather than alongside it.\n\n## Challenges for nonprofits\n\n- **Multiple revenue streams** — donations, memberships, merchandise, event tickets, and op-shop sales are managed in separate systems with separate reporting\n- **Donor data fragmentation** — donation history, membership status, and purchasing behavior are not connected, making personalised engagement difficult\n- **Campaign complexity** — running multiple active fundraising campaigns with separate goals, products, and reporting requires significant manual overhead\n- **Cost sensitivity** — nonprofits need enterprise-grade functionality at a cost structure that reflects their operating model\n- **Compliance and reporting** — donor reporting, gift-aid processing, and charity governance requirements demand accurate and auditable records\n\n## Key features\n\n- Licensed per org, not by user\n- Accept one-off and recurring donations and sponsorships\n- Sell merchandise, memberships, and receive donations online on the same website and cart checkout\n- Launch multiple sites: seasonal campaigns, for different regions, currencies, and different demographics\n- Integrated booking system: sell courses, seminars, and book various kinds of appointments\n- Complete content management system to fully replace website\n- Rewards points and loyalty\n- Integrated point of sale\n- Subscriptions and memberships, variable and fixed price support\n- Manage your team's fundraising efforts\n- Gift certificates, vouchers, and promotion codes\n- Multiple tax and shipping zones\n- 20+ payment providers including Stripe, PayPal, Square, Adyen, and ZipPay\n- Stock and inventory management\n- Process credit card payments inside Salesforce from an order received by email, mail, phone, or in person\n- Complete 360° view of donors in real time in Salesforce\n\n## How StoreConnect addresses nonprofit challenges\n\n**Unified platform for all revenue types**\n\nStoreConnect handles one-off donations, recurring donations, membership subscriptions, merchandise sales, event bookings, and POS sales in a single platform. Every transaction is recorded as a Salesforce Order — regardless of type — giving finance teams a single source of truth for all revenue.\n\n**Donations**\n\n- **One-off donations** — customers can make a single donation of any amount at checkout\n- **Recurring donations** — set up monthly, quarterly, or annual giving programs with automated billing; donors can manage their own giving from their account dashboard\n- **Child sponsorships** — individual children, animals, or beneficiaries can be set up as sponsorable products; donors sponsor a specific individual with a recurring subscription\n- **Initiative-based sponsorships** — donors can direct their giving to a specific program, project, or campaign\n- **Pledges** - where customers can promise a donation to be paid when some objective is fulfilled\n\n**Peer-to-peer fundraising**\n\nSupporters can create their own fundraising pages to collect donations on behalf of your organization. Peer-to-peer funds flow into the same Salesforce records as direct donations, with full attribution to the campaign and fundraiser.\n\n**Memberships**\n\nMembership tiers are managed as subscription products. Members receive access to member-only products, pricing, or content based on their active membership status, managed automatically through Salesforce.\n\n**Combined checkout**\n\nA supporter can donate, purchase merchandise, and register for an event in a single checkout transaction. No separate cart or checkout flow per product type is required. See [Combined checkout function](combined-checkout-function).\n\n**Donor dashboard**\n\nDonors manage their own giving from a self-service account dashboard: view donation history, update payment methods, manage recurring gifts, and download tax receipts.\n\n**Intelligent donor management**\n\n- Enable Salesforce Chat to allow team members to talk to potential donors and sponsors in real time without them leaving your site\n- All recurring payments are fully automated — once set, they run without manual intervention\n- All financial transactions are captured directly into Salesforce with no syncing delays, including payments and failed payments, each of which can trigger Salesforce workflows\n- Tailor Salesforce reporting dashboards to view sponsorships and donations in real time\n- Extend functionality with Salesforce and AppExchange products to create targeted marketing campaigns based on donor type, donation range, and other categories\n\n**Multi-site campaign management**\n\nRun multiple fundraising campaigns or program stores from a single Salesforce org — an annual appeal, a capital campaign, and a merchandise store can each have their own branding and product range while sharing the same donor database and reporting.\n\n- Launch new websites or transactional sites for different campaigns\n- Launch sites for seasonal campaigns and shut down once the campaign is finished\n- Launch sites based on language, region, or currency, all centrally managed from one Salesforce org\n- Manage centralized reporting within Salesforce using standard reports and dashboards\n- Set up detailed permissions for team members controlling who can edit and publish content on which site\n\n**Op-shop and event POS**\n\nStoreConnect's POS handles in-person sales at op shops, events, market stalls, and fundraising activities. All sales are recorded as Salesforce Orders, connected to the customer record if the customer is known.\n\n## Key capabilities\n\n- [Recurring donations and memberships](subscription-features)\n- [Combined checkout (donate + purchase + register)](combined-checkout-function)\n- [Point of sale for op shops and events](storeconnect-point-of-sale-features)\n- [Donor self-service dashboard](user-account-page)\n- [Multi-site campaign management](multi-store-multi-currency-multi-language)\n- [Donation and campaign reporting](reporting-features)\n\n## Typical use cases\n\n1. **Annual appeal** — a dedicated fundraising store with one-off and monthly giving, a campaign thermometer, and Salesforce reporting on progress to goal\n2. **Child sponsorship program** — each child is a sponsorable product; donors commit to a monthly subscription and receive updates tied to their sponsored child\n3. **Membership + merchandise** — members purchase an annual membership and receive access to member pricing on the merchandise store; both flow through combined checkout\n4. **Gala and event fundraising** — event tickets, table bookings, and silent auction items sold through StoreConnect, with POS at the door\n5. **Op-shop network** — multiple op-shop locations each with their own POS, sharing a centralized product and donor database\n6. **Missionary and mission team fundraising** — individual team members manage their own fundraising pages; all funds are attributed to the campaign in Salesforce\n\n## Reporting and analytics\n\n**Powerful reporting**\n\n- Customer and behaviour data saved into Salesforce\n- Create customized and detailed reports on donations, memberships, products, orders, and customer information using standard Salesforce reports\n- Abandoned cart reporting\n- Subscribe team members to receive automatic report updates\n- Staff Assisted Orders allows you to attribute a sale or donation to a specific team member\n\n**Marketing attribution**\n\n- Use UTM tracking to capture the exact attribution of marketing spend against actual orders and donations\n- Monitor funnel efficiency with multiple UTM codes per order, captured by time\n- Use A/B testing and Salesforce reporting to fine-tune marketing spend to the most effective channels\n\n## Relevant Salesforce tools\n\n- **Nonprofit Success Pack (NPSP)** — StoreConnect Contact and Account records are compatible with NPSP's donor management model; donations can be recorded as NPSP Opportunities where required\n- **Nonprofit Cloud** — next-generation Salesforce nonprofit platform; StoreConnect data integrates with Nonprofit Cloud objects and reporting\n- **Marketing Cloud** — donor journey automation, appeals, and re-engagement campaigns\n- **Experience Cloud** — peer-to-peer fundraising portals and donor community sites\n- **CRM Analytics** — campaign performance dashboards, donor retention reporting"}