# Nonprofit features

Source: https://support.storeconnect.com/articles/nonprofit-features · Last modified 21 August 2026

Nonprofits have a more complex commerce problem than most: they need to raise funds, sell merchandise, run events and programs, and engage a community of supporters — often across multiple campaigns and revenue streams — while keeping administration light and reporting transparent. StoreConnect unifies all of these on a single Salesforce platform, giving nonprofits a commerce engine that works with their existing CRM rather than alongside it.

## Challenges for nonprofits

- **Multiple revenue streams** — donations, memberships, merchandise, event tickets, and op-shop sales are managed in separate systems with separate reporting
- **Donor data fragmentation** — donation history, membership status, and purchasing behavior are not connected, making personalised engagement difficult
- **Campaign complexity** — running multiple active fundraising campaigns with separate goals, products, and reporting requires significant manual overhead
- **Cost sensitivity** — nonprofits need enterprise-grade functionality at a cost structure that reflects their operating model
- **Compliance and reporting** — donor reporting, gift-aid processing, and charity governance requirements demand accurate and auditable records

## Key features

- Licensed per org, not by user
- Accept one-off and recurring donations and sponsorships
- Sell merchandise, memberships, and receive donations online on the same website and cart checkout
- Launch multiple sites: seasonal campaigns, for different regions, currencies, and different demographics
- Integrated booking system: sell courses, seminars, and book various kinds of appointments
- Complete content management system to fully replace website
- Rewards points and loyalty
- Integrated point of sale
- Subscriptions and memberships, variable and fixed price support
- Manage your team's fundraising efforts
- Gift certificates, vouchers, and promotion codes
- Multiple tax and shipping zones
- 20+ payment providers including Stripe, PayPal, Square, Adyen, and ZipPay
- Stock and inventory management
- Process credit card payments inside Salesforce from an order received by email, mail, phone, or in person
- Complete 360° view of donors in real time in Salesforce

## How StoreConnect addresses nonprofit challenges

**Unified platform for all revenue types**

StoreConnect handles one-off donations, recurring donations, membership subscriptions, merchandise sales, event bookings, and POS sales in a single platform. Every transaction is recorded as a Salesforce Order — regardless of type — giving finance teams a single source of truth for all revenue.

**Donations**

- **One-off donations** — customers can make a single donation of any amount at checkout
- **Recurring donations** — set up monthly, quarterly, or annual giving programs with automated billing; donors can manage their own giving from their account dashboard
- **Child sponsorships** — individual children, animals, or beneficiaries can be set up as sponsorable products; donors sponsor a specific individual with a recurring subscription
- **Initiative-based sponsorships** — donors can direct their giving to a specific program, project, or campaign
- **Pledges** - where customers can promise a donation to be paid when some objective is fulfilled

**Peer-to-peer fundraising**

Supporters can create their own fundraising pages to collect donations on behalf of your organization. Peer-to-peer funds flow into the same Salesforce records as direct donations, with full attribution to the campaign and fundraiser.

**Memberships**

Membership tiers are managed as subscription products. Members receive access to member-only products, pricing, or content based on their active membership status, managed automatically through Salesforce.

**Combined checkout**

A supporter can donate, purchase merchandise, and register for an event in a single checkout transaction. No separate cart or checkout flow per product type is required. See [Combined checkout function](combined-checkout-function).

**Donor dashboard**

Donors manage their own giving from a self-service account dashboard: view donation history, update payment methods, manage recurring gifts, and download tax receipts.

**Intelligent donor management**

- Enable Salesforce Chat to allow team members to talk to potential donors and sponsors in real time without them leaving your site
- All recurring payments are fully automated — once set, they run without manual intervention
- All financial transactions are captured directly into Salesforce with no syncing delays, including payments and failed payments, each of which can trigger Salesforce workflows
- Tailor Salesforce reporting dashboards to view sponsorships and donations in real time
- Extend functionality with Salesforce and AppExchange products to create targeted marketing campaigns based on donor type, donation range, and other categories

**Multi-site campaign management**

Run multiple fundraising campaigns or program stores from a single Salesforce org — an annual appeal, a capital campaign, and a merchandise store can each have their own branding and product range while sharing the same donor database and reporting.

- Launch new websites or transactional sites for different campaigns
- Launch sites for seasonal campaigns and shut down once the campaign is finished
- Launch sites based on language, region, or currency, all centrally managed from one Salesforce org
- Manage centralized reporting within Salesforce using standard reports and dashboards
- Set up detailed permissions for team members controlling who can edit and publish content on which site

**Op-shop and event POS**

StoreConnect's POS handles in-person sales at op shops, events, market stalls, and fundraising activities. All sales are recorded as Salesforce Orders, connected to the customer record if the customer is known.

## Key capabilities

- [Recurring donations and memberships](subscription-features)
- [Combined checkout (donate + purchase + register)](combined-checkout-function)
- [Point of sale for op shops and events](storeconnect-point-of-sale-features)
- [Donor self-service dashboard](user-account-page)
- [Multi-site campaign management](multi-store-multi-currency-multi-language)
- [Donation and campaign reporting](reporting-features)

## Typical use cases

1. **Annual appeal** — a dedicated fundraising store with one-off and monthly giving, a campaign thermometer, and Salesforce reporting on progress to goal
2. **Child sponsorship program** — each child is a sponsorable product; donors commit to a monthly subscription and receive updates tied to their sponsored child
3. **Membership + merchandise** — members purchase an annual membership and receive access to member pricing on the merchandise store; both flow through combined checkout
4. **Gala and event fundraising** — event tickets, table bookings, and silent auction items sold through StoreConnect, with POS at the door
5. **Op-shop network** — multiple op-shop locations each with their own POS, sharing a centralized product and donor database
6. **Missionary and mission team fundraising** — individual team members manage their own fundraising pages; all funds are attributed to the campaign in Salesforce

## Reporting and analytics

**Powerful reporting**

- Customer and behaviour data saved into Salesforce
- Create customized and detailed reports on donations, memberships, products, orders, and customer information using standard Salesforce reports
- Abandoned cart reporting
- Subscribe team members to receive automatic report updates
- Staff Assisted Orders allows you to attribute a sale or donation to a specific team member

**Marketing attribution**

- Use UTM tracking to capture the exact attribution of marketing spend against actual orders and donations
- Monitor funnel efficiency with multiple UTM codes per order, captured by time
- Use A/B testing and Salesforce reporting to fine-tune marketing spend to the most effective channels

## Relevant Salesforce tools

- **Nonprofit Success Pack (NPSP)** — StoreConnect Contact and Account records are compatible with NPSP's donor management model; donations can be recorded as NPSP Opportunities where required
- **Nonprofit Cloud** — next-generation Salesforce nonprofit platform; StoreConnect data integrates with Nonprofit Cloud objects and reporting
- **Marketing Cloud** — donor journey automation, appeals, and re-engagement campaigns
- **Experience Cloud** — peer-to-peer fundraising portals and donor community sites
- **CRM Analytics** — campaign performance dashboards, donor retention reporting

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StoreConnect Support — https://support.storeconnect.com/articles/nonprofit-features