{"title":"Retail and D2C","slug":"retail-d2c","url":"https://support.storeconnect.com/articles/retail-d2c","url_markdown":"https://support.storeconnect.com/articles/retail-d2c.md","subtitle":null,"summary":"StoreConnect for retail and direct-to-consumer brands, including multi-store management, tiered and stackable promotions, loyalty programs, subscribe-and-save, Google and Meta product feeds, SEO, and in-store POS.","type":"Help_Documentation","video_url":"","keywords":"retail, D2C, direct to consumer, multi-store, promotions, loyalty, subscriptions, SEO, Google feed, Meta feed, POS","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"Retail and D2C brands need a commerce platform that can handle the full range of consumer selling — online storefronts, in-store POS, loyalty programs, promotional campaigns, and marketplace channel distribution — without fragmenting their customer data across multiple platforms. StoreConnect runs all of it from Salesforce, giving retail and D2C businesses a unified view of every customer interaction.\n\n## Challenges for retail and D2C\n\n- **Channel fragmentation** — running an online store, retail locations, and a wholesale channel in separate systems means customer data, inventory, and reporting never align\n- **Promotional complexity** — consumer promotions often need to stack, tier, and apply conditions based on products, categories, or customer attributes; most platforms make this rigid or require workarounds\n- **Customer retention** — loyalty programs, subscriptions, and personalised communications are proven retention tools, but they add system complexity if they run outside the main commerce platform\n- **Channel discovery** — products need to appear on Google Shopping, Meta/Facebook, and other discovery surfaces with accurate, up-to-date data\n- **SEO at scale** — D2C brands invest heavily in organic search; every product and category page needs full SEO control\n- **POS parity** — in-store customers should benefit from the same pricing, promotions, and loyalty as online customers; separate POS systems break this\n\n## How StoreConnect addresses them\n\n**Multi-store for brand, outlet, and regional**\n\nRun a primary brand store, an outlet store, and regional or international stores from a single Salesforce org. Each store has its own domain, theme, and pricing. Stock, customers, and reporting are shared. A customer who buys online and in-store has one record, one order history, and one loyalty balance.\n\n**Tiered and stackable promotions**\n\nStoreConnect's promotions engine supports the promotional complexity that retail brands need:\n- **Tiered promotions** — spend $100, get 10% off; spend $150, get 15% off\n- **Stackable promotions** — multiple promotions can apply to a single order, with configurable stacking rules that prevent over-discounting\n- **Liquid-based conditions** — promotion conditions can reference specific products, categories, customer membership tier, cart contents, or any other accessible attribute\n- **Automatic and code-based** — promotions apply automatically at checkout or require a code; both can be active simultaneously\n\nSee [Promotions and discounts](promotions-discounts-features).\n\n**Loyalty and rewards**\n\nStoreConnect's built-in loyalty program rewards customers with points per purchase, redeemable at checkout. Points earning rates can vary by product, category, or membership tier. No third-party loyalty platform is required. See [Loyalty, rewards and points features](loyalty-rewards-and-points-features).\n\n**Subscribe-and-save subscriptions**\n\nOffer subscription purchasing on any product — recurring delivery of consumables, subscription boxes, replenishment programs. Customers who subscribe receive consistent pricing and automated delivery. Subscription billing and management is handled natively in Salesforce. See [Subscription features](subscription-features).\n\n**Google and Meta product feeds**\n\nStoreConnect generates product feeds for both Google Merchant Center and Meta's Commerce Manager, keeping your products discoverable on Google Shopping and Facebook/Instagram Shopping surfaces. Feeds update automatically from your Salesforce product catalog. See [View the Google Merchant feed](google-merchant-feed) for Google feed details.\n\n**SEO and structured data**\n\nEvery product, category, and content page has full SEO control — title tags, meta descriptions, canonical URLs, Open Graph data. Structured data (JSON-LD) for products is output automatically, supporting rich results in Google Search. XML sitemaps are auto-generated. See [Search engine optimization](search-engine-optimization-features).\n\n**UTM attribution and marketing analytics**\n\nEvery order captures the UTM parameters from the inbound link. Marketing teams can report on revenue by campaign, channel, and source directly in Salesforce — without a separate analytics platform or data export. See [Store marketing and analytics](store-marketing-and-analytics).\n\n**POS for in-store**\n\nStoreConnect POS runs in-browser in your retail locations, connected to the same product catalog, pricing, promotions, and loyalty program as the online store. In-store customers earn loyalty points, can apply vouchers, and have their purchase history recorded against their Salesforce Contact record. See [StoreConnect point of sale](storeconnect-point-of-sale-features).\n\n**Vouchers and account credits**\n\nIssue gift vouchers and account credits for returns, rewards, or promotional campaigns. Vouchers and credits are applied at checkout alongside other payment methods. See [Vouchers and account credits features](vouchers-and-account-credits-features).\n\n## Key capabilities\n\n- [Multi-store management](multi-store-multi-currency-multi-language)\n- [Tiered and stackable promotions](promotions-discounts-features)\n- [Loyalty and rewards program](loyalty-rewards-and-points-features)\n- [Subscribe-and-save subscriptions](subscription-features)\n- [Google Merchant Feed](google-merchant-feed)\n- [Meta/Facebook feed and LLM discovery](marketing-and-growth)\n- [SEO and structured data](search-engine-optimization-features)\n- [In-store POS](storeconnect-point-of-sale-features)\n- [Vouchers and account credits](vouchers-and-account-credits-features)\n\n## Typical use cases\n\n1. **Brand + outlet multi-store** — a fashion brand runs a primary store at full price and an outlet store for sale stock; separate pricing, shared inventory, unified customer data\n2. **Subscribe-and-save** — a consumables brand offers any product on subscription with a discount; subscribers manage their own frequency and payment method; churn is tracked in Salesforce\n3. **Tiered promotional campaign** — a seasonal campaign offers increasing discounts at spend tiers; stackable with a loyalty points multiplier for VIP customers\n4. **D2C with retail POS** — a brand sells direct online and through its own retail locations; POS uses the same pricing and loyalty as the online store; all orders feed one Salesforce report\n5. **Google and Meta shopping** — products are submitted to Google Merchant Center and Meta Commerce Manager automatically; in-stock status and pricing update every six hours\n\n## Relevant Salesforce tools\n\n- **Marketing Cloud** — automated customer lifecycle journeys, promotional emails, SMS, and personalisation\n- **CRM Analytics** — revenue by channel, product performance, promotion ROI dashboards\n- **Agentforce** — AI-assisted customer service for order queries, returns, and product recommendations\n- **Account Engagement** — B2C marketing automation for D2C brands with a considered purchase cycle"}