# Retail and D2C Source: https://support.storeconnect.com/articles/retail-d2c · Last modified 21 August 2026 Retail and D2C brands need a commerce platform that can handle the full range of consumer selling — online storefronts, in-store POS, loyalty programs, promotional campaigns, and marketplace channel distribution — without fragmenting their customer data across multiple platforms. StoreConnect runs all of it from Salesforce, giving retail and D2C businesses a unified view of every customer interaction. ## Challenges for retail and D2C - **Channel fragmentation** — running an online store, retail locations, and a wholesale channel in separate systems means customer data, inventory, and reporting never align - **Promotional complexity** — consumer promotions often need to stack, tier, and apply conditions based on products, categories, or customer attributes; most platforms make this rigid or require workarounds - **Customer retention** — loyalty programs, subscriptions, and personalised communications are proven retention tools, but they add system complexity if they run outside the main commerce platform - **Channel discovery** — products need to appear on Google Shopping, Meta/Facebook, and other discovery surfaces with accurate, up-to-date data - **SEO at scale** — D2C brands invest heavily in organic search; every product and category page needs full SEO control - **POS parity** — in-store customers should benefit from the same pricing, promotions, and loyalty as online customers; separate POS systems break this ## How StoreConnect addresses them **Multi-store for brand, outlet, and regional** Run a primary brand store, an outlet store, and regional or international stores from a single Salesforce org. Each store has its own domain, theme, and pricing. Stock, customers, and reporting are shared. A customer who buys online and in-store has one record, one order history, and one loyalty balance. **Tiered and stackable promotions** StoreConnect's promotions engine supports the promotional complexity that retail brands need: - **Tiered promotions** — spend $100, get 10% off; spend $150, get 15% off - **Stackable promotions** — multiple promotions can apply to a single order, with configurable stacking rules that prevent over-discounting - **Liquid-based conditions** — promotion conditions can reference specific products, categories, customer membership tier, cart contents, or any other accessible attribute - **Automatic and code-based** — promotions apply automatically at checkout or require a code; both can be active simultaneously See [Promotions and discounts](promotions-discounts-features). **Loyalty and rewards** StoreConnect's built-in loyalty program rewards customers with points per purchase, redeemable at checkout. Points earning rates can vary by product, category, or membership tier. No third-party loyalty platform is required. See [Loyalty, rewards and points features](loyalty-rewards-and-points-features). **Subscribe-and-save subscriptions** Offer subscription purchasing on any product — recurring delivery of consumables, subscription boxes, replenishment programs. Customers who subscribe receive consistent pricing and automated delivery. Subscription billing and management is handled natively in Salesforce. See [Subscription features](subscription-features). **Google and Meta product feeds** StoreConnect generates product feeds for both Google Merchant Center and Meta's Commerce Manager, keeping your products discoverable on Google Shopping and Facebook/Instagram Shopping surfaces. Feeds update automatically from your Salesforce product catalog. See [View the Google Merchant feed](google-merchant-feed) for Google feed details. **SEO and structured data** Every product, category, and content page has full SEO control — title tags, meta descriptions, canonical URLs, Open Graph data. Structured data (JSON-LD) for products is output automatically, supporting rich results in Google Search. XML sitemaps are auto-generated. See [Search engine optimization](search-engine-optimization-features). **UTM attribution and marketing analytics** Every order captures the UTM parameters from the inbound link. Marketing teams can report on revenue by campaign, channel, and source directly in Salesforce — without a separate analytics platform or data export. See [Store marketing and analytics](store-marketing-and-analytics). **POS for in-store** StoreConnect POS runs in-browser in your retail locations, connected to the same product catalog, pricing, promotions, and loyalty program as the online store. In-store customers earn loyalty points, can apply vouchers, and have their purchase history recorded against their Salesforce Contact record. See [StoreConnect point of sale](storeconnect-point-of-sale-features). **Vouchers and account credits** Issue gift vouchers and account credits for returns, rewards, or promotional campaigns. Vouchers and credits are applied at checkout alongside other payment methods. See [Vouchers and account credits features](vouchers-and-account-credits-features). ## Key capabilities - [Multi-store management](multi-store-multi-currency-multi-language) - [Tiered and stackable promotions](promotions-discounts-features) - [Loyalty and rewards program](loyalty-rewards-and-points-features) - [Subscribe-and-save subscriptions](subscription-features) - [Google Merchant Feed](google-merchant-feed) - [Meta/Facebook feed and LLM discovery](marketing-and-growth) - [SEO and structured data](search-engine-optimization-features) - [In-store POS](storeconnect-point-of-sale-features) - [Vouchers and account credits](vouchers-and-account-credits-features) ## Typical use cases 1. **Brand + outlet multi-store** — a fashion brand runs a primary store at full price and an outlet store for sale stock; separate pricing, shared inventory, unified customer data 2. **Subscribe-and-save** — a consumables brand offers any product on subscription with a discount; subscribers manage their own frequency and payment method; churn is tracked in Salesforce 3. **Tiered promotional campaign** — a seasonal campaign offers increasing discounts at spend tiers; stackable with a loyalty points multiplier for VIP customers 4. **D2C with retail POS** — a brand sells direct online and through its own retail locations; POS uses the same pricing and loyalty as the online store; all orders feed one Salesforce report 5. **Google and Meta shopping** — products are submitted to Google Merchant Center and Meta Commerce Manager automatically; in-stock status and pricing update every six hours ## Relevant Salesforce tools - **Marketing Cloud** — automated customer lifecycle journeys, promotional emails, SMS, and personalisation - **CRM Analytics** — revenue by channel, product performance, promotion ROI dashboards - **Agentforce** — AI-assisted customer service for order queries, returns, and product recommendations - **Account Engagement** — B2C marketing automation for D2C brands with a considered purchase cycle --- ## Follow StoreConnect - [Email Newsletter](https://getstoreconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://getstoreconnect.com/partners) - [News](https://getstoreconnect.com/articles/news) - [Events](https://getstoreconnect.com/articles/events) - [Feature Comparison](https://getstoreconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://getstoreconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [AI agents](https://support.storeconnect.com/ai) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS --- StoreConnect Support — https://support.storeconnect.com/articles/retail-d2c