{"title":"Selling channels","slug":"selling-channels","url":"https://support.storeconnect.com/articles/selling-channels","url_markdown":"https://support.storeconnect.com/articles/selling-channels.md","subtitle":null,"summary":"StoreConnect\u0026#39;s multi-store, multi-channel selling capabilities, including B2C, B2B, and D2C storefronts, multi-currency and multi-language support, geolocation routing, and point of sale from a single Salesforce org.","type":"Help_Documentation","video_url":"","keywords":"multi-store, B2B, B2C, D2C, point of sale, POS, multi-currency, multi-language","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"StoreConnect runs all your selling channels from a single Salesforce org. B2C storefronts, B2B trade portals, D2C brand stores, and in-person point of sale all share one product catalog, one customer database, and one inventory — with no sync, no middleware, and no duplication of effort.\n\n## B2C, B2B, and D2C on one platform\n\nStoreConnect is designed to support complex multi-channel businesses without requiring a separate platform or integration layer for each model.\n\n- **B2C storefronts** — public-facing stores with standard customer account creation and checkout\n- **B2B portals** — account-level pricing, credit limits, purchase order requirements, and trade-only product visibility, all driven by Salesforce Account records\n- **D2C brand stores** — direct-to-consumer storefronts with full CMS control, loyalty programs, and subscription support\n- **Membership-based access** — restrict products, pricing, or entire store sections to specific membership tiers\n\nFor full details, see [B2C / B2B / D2C on one platform](b2c-b2b-d2c-on-one-platform).\n\n## Multi-store management\n\nMultiple storefronts can run from a single Salesforce org, each with its own branding, catalog, pricing, language, and currency — but sharing a single back-end.\n\n- Each store has its own domain, theme, product catalog (or a shared subset), and checkout configuration\n- Per-store settings for pricing, tax, shipping, payment methods, and promotions\n- Centralised management of all stores from the StoreConnect console in Salesforce\n\nSee [Multi-store, multi-currency, multi-language](multi-store-multi-currency-multi-language).\n\n## Multi-currency and multi-language\n\n- **Multi-currency** — each store can be configured to transact in its local currency, with Salesforce-managed exchange rates\n- **Multi-language** — storefronts support multiple languages with per-locale content, product names, and navigation\n- **Geolocation routing** — visitors can be automatically directed to the appropriate store based on their detected location\n\n## Point of sale\n\nStoreConnect's POS runs in-browser on any device and is fully integrated with the same Salesforce back-end as your online stores. There is no separate POS database or inventory system.\n\n- **In-person payments** — supports card readers and a range of payment terminals from integrated providers\n- **Register and shift management** — open and close registers, manage shift cash, and reconcile at end of day\n- **Configurable POS layouts** — customize the product display, action buttons, and quick-add tiles per location or store\n- **Action items** — add custom actions to the POS interface for common workflows (account lookups, loyalty redemptions, custom pricing)\n- **Print templates** — configurable receipts and docket templates\n- **Offline mode** — continue processing sales if internet connectivity is interrupted; transactions sync when connectivity is restored\n- **Multi-location** — run POS across multiple physical locations with per-location inventory and reporting\n\nFor full details, see [StoreConnect point of sale](storeconnect-point-of-sale-features).\n\n## Set this up\n\n- [Configure a new store](the-storeconnect-store-record)\n- [Set up point of sale](admin-set-up-pos)\n- [Manage store languages and currencies](language-localization)"}