# Selling channels Source: https://support.storeconnect.com/articles/selling-channels · Last modified 21 August 2026 StoreConnect runs all your selling channels from a single Salesforce org. B2C storefronts, B2B trade portals, D2C brand stores, and in-person point of sale all share one product catalog, one customer database, and one inventory — with no sync, no middleware, and no duplication of effort. ## B2C, B2B, and D2C on one platform StoreConnect is designed to support complex multi-channel businesses without requiring a separate platform or integration layer for each model. - **B2C storefronts** — public-facing stores with standard customer account creation and checkout - **B2B portals** — account-level pricing, credit limits, purchase order requirements, and trade-only product visibility, all driven by Salesforce Account records - **D2C brand stores** — direct-to-consumer storefronts with full CMS control, loyalty programs, and subscription support - **Membership-based access** — restrict products, pricing, or entire store sections to specific membership tiers For full details, see [B2C / B2B / D2C on one platform](b2c-b2b-d2c-on-one-platform). ## Multi-store management Multiple storefronts can run from a single Salesforce org, each with its own branding, catalog, pricing, language, and currency — but sharing a single back-end. - Each store has its own domain, theme, product catalog (or a shared subset), and checkout configuration - Per-store settings for pricing, tax, shipping, payment methods, and promotions - Centralised management of all stores from the StoreConnect console in Salesforce See [Multi-store, multi-currency, multi-language](multi-store-multi-currency-multi-language). ## Multi-currency and multi-language - **Multi-currency** — each store can be configured to transact in its local currency, with Salesforce-managed exchange rates - **Multi-language** — storefronts support multiple languages with per-locale content, product names, and navigation - **Geolocation routing** — visitors can be automatically directed to the appropriate store based on their detected location ## Point of sale StoreConnect's POS runs in-browser on any device and is fully integrated with the same Salesforce back-end as your online stores. There is no separate POS database or inventory system. - **In-person payments** — supports card readers and a range of payment terminals from integrated providers - **Register and shift management** — open and close registers, manage shift cash, and reconcile at end of day - **Configurable POS layouts** — customize the product display, action buttons, and quick-add tiles per location or store - **Action items** — add custom actions to the POS interface for common workflows (account lookups, loyalty redemptions, custom pricing) - **Print templates** — configurable receipts and docket templates - **Offline mode** — continue processing sales if internet connectivity is interrupted; transactions sync when connectivity is restored - **Multi-location** — run POS across multiple physical locations with per-location inventory and reporting For full details, see [StoreConnect point of sale](storeconnect-point-of-sale-features). ## Set this up - [Configure a new store](the-storeconnect-store-record) - [Set up point of sale](admin-set-up-pos) - [Manage store languages and currencies](language-localization) --- ## Follow StoreConnect - [Email Newsletter](https://getstoreconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://getstoreconnect.com/partners) - [News](https://getstoreconnect.com/articles/news) - [Events](https://getstoreconnect.com/articles/events) - [Feature Comparison](https://getstoreconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://getstoreconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [AI agents](https://support.storeconnect.com/ai) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS --- StoreConnect Support — https://support.storeconnect.com/articles/selling-channels