{"title":"StoreConnect capabilities","slug":"storeconnect-capabilities","url":"https://support.storeconnect.com/articles/storeconnect-capabilities","url_markdown":"https://support.storeconnect.com/articles/storeconnect-capabilities.md","subtitle":null,"summary":"A complete guide to StoreConnect capabilities, organized by audience role, including functional areas, enterprise architecture, and industry-specific solutions for partners, sales teams, and enterprise evaluators.","type":"Help_Documentation","video_url":"","keywords":"capabilities, features, overview, platform, commerce","last_modified":"2026-08-21T07:12:35+0000","body_markdown":"StoreConnect is a unified commerce platform built natively on Salesforce. It runs B2C, B2B, D2C, nonprofit, and point-of-sale operations from a single Salesforce org — with no middleware, no sync, and no separate database. Every order, customer, product, and transaction lives in Salesforce.\n\n## Find what you need\n\nDifferent audiences need different views of the platform. Start with the section that matches your role.\n\n**Partner or solution consultant**\nYou need to know what SC can do and how it's structured before scoping an implementation. Start with the [functional capability articles](commerce-and-catalog) — one article per area, each linking to detailed reference articles.\n\n**Evaluating SC for your business**\nYou want to understand how SC applies to your industry. Go to [Industry solutions](industry-solutions) to find your vertical.\n\n**Enterprise or complex migration assessment**\nYou need architecture depth, integration model, compliance posture, and migration scope. Go to [Enterprise guide](enterprise-guide).\n\n**Sales team member**\nStart with [Industry solutions](industry-solutions) for your prospect's vertical, then use the functional capability articles to answer specific feature questions.\n\n**Looking for a complete list of all features**\nSee [the complete feature index](storeconnect-features) — every capability article in one page, grouped by functional area.\n\n---\n\n## Functional areas\n\nStoreConnect's capabilities are organised into ten functional areas.\n\n| Area | What it covers |\n|---|---|\n| [Commerce and catalog](commerce-and-catalog) | Products, variants, bundles, promotions, delivery windows, combined checkout |\n| [Selling channels](selling-channels) | Multi-store, B2B/B2C/D2C, multi-currency, multi-language, point of sale |\n| [Payments and orders](payments-and-orders) | Payment providers, subscriptions, vouchers, account credits, preauthorisation |\n| [Shipping and fulfillment](shipping-and-fulfillment) | Shipping zones, inventory, backorders, click-and-collect, carrier integrations |\n| [Customer experience](customer-experience) | User accounts, loyalty and rewards, bookings, custom forms, saved carts |\n| [Marketing and growth](marketing-and-growth) | UTM tracking, SEO, merchant feeds, LLM discovery, analytics, product reviews |\n| [Site and content](site-and-content) | Theme engine, CMS, website builder, theme data, custom data, custom forms |\n| [Customer service and communications](customer-service-communications) | Case management, transactional email, SMS, chat, telephony |\n| [CRM data reporting](crm-data-reporting) | Contacts, accounts, ERP integration, attribution reporting, Salesforce reports |\n| [Platform and ecosystem](platform-and-ecosystem) | Salesforce extensibility, SSO, authentication, compliance, AppExchange |\n\n---\n\n## Industry solutions\n\nStoreConnect's capabilities mapped to specific industries, with use cases, challenges, and relevant Salesforce tools.\n\n| Industry | Overview |\n|---|---|\n| [B2B, manufacturing and D2C](b2b-manufacturing-d2c) | Account pricing, ERP integration, trade portals, POS for trade counters |\n| [Nonprofit](nonprofit-features) | Donations, memberships, peer-to-peer fundraising, op-shop POS, NPSP integration |\n| [Public sector](public-sector) | Pay-by-account, procurement catalogs, compliance posture, Entra ID SSO |\n| [Education](education) | Course enrolment, student pricing, campus POS, alumni giving, departmental purchasing |\n| [Retail and D2C](retail-d2c) | Multi-store, promotions, loyalty, subscriptions, Google and Meta feeds, SEO |\n\n---\n\n## Enterprise and architecture\n\nSee [Enterprise guide](enterprise-guide) for a long-form reference covering platform architecture, integration model, authentication, compliance, scale, and migration considerations."}