This glossary defines terms that appear throughout the StoreConnect documentation.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
A
Abandoned Cart A shopping cart that has been idle for a configured period (default 10 hours) with items in it but no linked order. StoreConnect automatically marks eligible carts as abandoned via scheduled background jobs.
Account A Salesforce standard object representing a business or organization. In StoreConnect, accounts can have multiple contacts, assigned memberships, credit limits, purchase order requirements, and price book associations.
Account Credit Store credit issued to an account that can be applied to future orders. The running balance is visible to authenticated users on their account page.
Authentication Provider A configuration record in StoreConnect that enables a login method for a store. Supported providers include StoreConnect (username/password), Azure Active Directory, Google OAuth, and Experience Cloud SSO.
B
B2B (Business-to-Business) A commerce model where businesses sell to other businesses. StoreConnect supports B2B stores with features including account pricing, credit limits, and purchase order requirements.
B2C (Business-to-Consumer) A commerce model where businesses sell directly to individual consumers. StoreConnect supports B2C stores with features including membership pricing and public product visibility.
Backorder An inventory setting allowing customers to purchase products that are temporarily out of stock, with fulfillment occurring when stock is replenished.
Bundle A collection of multiple products sold together as a single item. StoreConnect supports Salesforce CPQ product bundles and in-page bundling.
C
Cart A container tracking the items a customer intends to purchase. StoreConnect carts record items, pricing, and session details, and are converted to orders at checkout.
CDN A Content Delivery Network (CDN) is a cloud-based platform outside of the Salesforce ecosystem that StoreConnect uses to store all your media files.
Checkout The process where customers review their cart, enter shipping and billing information, and complete payment. StoreConnect supports a combined checkout for multiple product types in a single transaction.
Click & Collect A fulfillment method allowing customers to purchase online and pick up their order in store at a specified location.
CMS (Content Management System) StoreConnect's built-in system for managing website pages, articles, and content blocks. It supports HTML, CSS, JavaScript, Liquid templating, and markdown.
Contact A Salesforce standard object representing an individual person. StoreConnect creates or updates a contact record for every store customer.
Content Block A reusable content segment (text, images, or HTML) that can be embedded in pages, product descriptions, and category pages.
CPQ (Configure, Price, Quote) Salesforce's product for complex product configuration. StoreConnect is compatible with CPQ subscriptions and product bundles.
D
D2C (Direct-to-Consumer) A commerce model where manufacturers sell directly to end consumers without intermediaries. StoreConnect supports D2C businesses on the same platform as B2B and B2C stores.
Discount An automatic price reduction applied to products or a cart based on conditions such as membership, account, or date range. Discounts apply without a code — see also: Promotion.
Donation A one-time or recurring contribution to a nonprofit organization. StoreConnect supports flexible donation amounts and recurring donation schedules.
E
Evergreen Subscription A subscription that continues indefinitely until cancelled by the customer, manually cancelled in Salesforce, or terminated due to a failed payment.
Experience Cloud Salesforce's platform for building branded customer portals and websites. StoreConnect integrates with Experience Cloud for SSO authentication.
F
Fixed Term Subscription A subscription with a defined number of payments that ends automatically. For example, 12 monthly payments over one year.
Flow A Salesforce automation tool that executes a process when triggered by a record change or other event. StoreConnect integrates with flows for custom automations.
Fulfillment The process of picking, packing, and dispatching an order to the customer.
G
Google Merchant Feed An XML file automatically generated by StoreConnect (refreshed every 6 hours) containing product data, pricing, shipping, and loyalty information for use with Google Shopping.
H
Headless Commerce An ecommerce architecture where the customer-facing front end is decoupled from the backend system. StoreConnect can operate as a headless backend, serving data via its API.
I
Inventory The stock of products available for sale. StoreConnect provides real-time inventory tracking across multiple locations and supports stock transfers between locations.
J
K
L
Lead A Salesforce object representing a prospective customer not yet identified as an account or contact. StoreConnect automatically converts leads during the checkout process.
Liquid A template language used in StoreConnect for generating dynamic content on pages and in emails. Liquid tags and filters allow access to store data at render time.
Loyalty Points A virtual currency customers earn from purchases that can be spent on future orders. StoreConnect supports configurable earn rates and redemption values per product.
Loyalty Program A system for rewarding repeat customers with points, discounts, or member benefits. Configured in StoreConnect with earn and purchase point values per product.
M
Media Includes all images, videos and sound files used on your StoreConnect website. This includes product images.
Membership A customer classification that grants specific pricing, content access, and promotional benefits. Memberships are assigned to accounts and control product visibility and pricing.
N
Nonprofit An organization serving a charitable or social mission. StoreConnect includes specialized features for nonprofits, such as donation processing, peer-to-peer fundraising, and sponsorship programs.
O
Omnichannel Commerce A seamless shopping experience across multiple channels (online, in-store, mobile) with unified inventory and customer data. StoreConnect is designed to support true omnichannel retail.
Order A Salesforce standard object representing a completed purchase transaction. StoreConnect creates orders from carts at checkout.
Order Item A line item within an order representing the purchase of a single product.
P
Page Layout A Salesforce configuration that defines which fields are displayed on a record and in what arrangement. StoreConnect requires specific page layouts to be assigned to user profiles.
Payment Gateway A service that securely processes credit card and payment transactions. StoreConnect integrates with 20+ payment gateways.
Payment Provider A company that provides payment processing services. StoreConnect supports multiple simultaneous payment providers per store.
Person Account A Salesforce account type that combines account and contact data into a single record for individual consumers. StoreConnect supports person accounts.
Point of Sale (POS) A retail checkout system for processing in-store transactions. StoreConnect includes an integrated POS with support for receipt printing, EFTPOS terminals, and cash management.
Price Book A Salesforce object that defines pricing for products. StoreConnect supports multiple price books per product, scoped by store, account, or membership.
Product An item available for purchase on a store. Products are stored as Salesforce Product2 records and can be configured as physical goods, digital downloads, services, subscriptions, bookings, or donations.
Product Category A classification or grouping of related products that enables navigation and filtering on the storefront. Categories can be nested to create a hierarchy.
Product Trait A searchable and filterable attribute that describes a product, such as size, color, or material. Traits are used to build faceted search and product comparison features.
Product Variant A specific version of a master product that represents a distinct combination of options (for example, a shirt in size Large and color Blue).
Promotion A temporary offer that requires a customer to enter a promo code at checkout. Promotions are distinct from discounts, which apply automatically.
Purchase Order (PO) A business document authorizing payment. StoreConnect supports PO-required purchasing for B2B accounts, allowing business customers to pay by invoice.
Q
R
Recurring Payment A payment processed automatically on a regular schedule, used for subscription billing. StoreConnect handles recurring charges through integrated payment providers.
Redirect Sending a browser request to a different URL. StoreConnect supports 301, 302, and in-page redirects for managing URL changes and SEO.
S
Sales Cloud The core Salesforce CRM platform. StoreConnect is built entirely on Sales Cloud and does not require any additional Salesforce licenses beyond the base package.
Sandbox A test environment copied from a production Salesforce org. StoreConnect can be installed to sandboxes for testing and development purposes.
Search Engine Optimization (SEO) Practices that improve a website's visibility in search engine results. StoreConnect provides SEO fields (meta title, meta description, canonical URL, structured data) on all pages and products.
Session In the StoreConnect booking system, a time block offered for customer booking, such as a course, appointment, or event. Sessions have a duration, capacity, location, and availability schedule.
Shared Success Fee A StoreConnect billing charge calculated as a percentage of monthly order value, billed in arrears. This is in addition to the subscription fee.
Shipping Zone A geographic region with specific shipping costs and available delivery methods assigned to it.
SKU (Stock Keeping Unit) A unique identifier for a product or product variant used for inventory tracking and order management.
SMS Short Message Service (text messaging). StoreConnect integrates with SMS providers such as SMS Magic, 360 SMS, and Salesforce Marketing Cloud for customer notifications.
Storefront The customer-facing online store interface where customers browse products, manage their account, and complete purchases.
StoreConnect Console The administrative dashboard for system administrators to manage the entire StoreConnect installation, monitor store health, and access settings.
Subscription A recurring payment arrangement for a product or service. StoreConnect supports both evergreen (ongoing) and fixed-term subscriptions with configurable billing intervals.
Subscription Term The duration between subscription charges, for example 1 month or 1 year. Defined by a term count and term unit (day, week, month, or year).
Sync User A dedicated Salesforce user account required by StoreConnect to synchronize data between Salesforce and the storefront. This user must be configured with specific permissions.
T
Tax Zone A geographic region with defined tax rates and rules. StoreConnect calculates tax at checkout based on the customer's shipping or billing address and the applicable tax zone.
Theme A website template that controls the design, layout, and styling of a storefront. StoreConnect is theme-driven and includes default themes that can be customized.
Transactional Email An automated email sent in response to a specific event, such as an order confirmation, shipping notification, or password reset.
U
User Account Page The customer-facing area of a StoreConnect storefront where authenticated users can view and manage their profile, order history, subscriptions, loyalty points, and preferences.
UTM Code A URL parameter appended to marketing links to track campaign attribution. StoreConnect automatically captures UTM codes and associates them with orders for reporting.
V
Variant See Product Variant.
Voucher A prepaid certificate that can be redeemed against a purchase. Similar to a gift card but may carry usage restrictions such as a minimum spend or product category limitation.
W
Website Builder StoreConnect's visual drag-and-drop page editor for creating and editing storefront pages. Changes are saved as Content Change records and require approval before publishing.
X
Y
Z
ZipPay A Buy Now, Pay Later payment provider integrated with StoreConnect that allows customers to defer or split payments at checkout.