What are loyalty points?
Customers can accumulate Loyalty Points through purchases and other activities in your store or in Salesforce. These points can then be used for may purposes including partial or full payment for future purchases, creating an incentive for repeat business and increased customer lifetime value.
How loyalty points work
The loyalty points system in StoreConnect operates on two main functions:
Earning Points: Customers receive points when they make purchases in your store. The number of points earned can be configured as a percentage of the purchase amount or as fixed amounts per product.
Spending Points: Customers can use their accumulated points to pay for products and shipping, either in combination with currency or as the sole payment method.
Another way you may wish to utilise points is to allow customers to earn membership upgrades, or get free products, etc. Automations could be built in Salesforce to manage these.
Key benefits
- Increased Customer Retention: Points create an incentive for customers to return to your store
- Higher Average Order Values: Customers may purchase more to earn additional points
- Enhanced Customer Experience: Provides customers with tangible rewards for their loyalty
- Flexible Pricing Options: Allows you to offer products at different price points using points vs. currency
Configuration overview
Enabling loyalty points involves configuring several key components in your StoreConnect system:
Store configuration
- Set display options for prices on the store (currency only, points only, or both)
- Configure point activation triggers based on order status
- Set point expiration period
- Define default earning and spending ratios for the store
Price book setup
These can override the store's defaults.
- Establish default earning rates for points
- Set default purchase rates for spending points
- Configure baseline conversion ratios
Product configuration (price book entries)
These can override the price book and store defaults.
- Enable point earning for specific products
- Set custom point values for individual products
- Configure products to accept points as payment
- Set up bonus point promotions
Customer setup
- Configure which contacts can earn and spend points
- Set up account-level point tracking
- Manage point permissions and restrictions
Shipping integration
- Enable shipping costs to be paid with points
- Configure shipping rate conversions