Retail and D2C brands need a commerce platform that can handle the full range of consumer selling — online storefronts, in-store POS, loyalty programs, promotional campaigns, and marketplace channel distribution — without fragmenting their customer data across multiple platforms. StoreConnect runs all of it from Salesforce, giving retail and D2C businesses a unified view of every customer interaction.
Challenges for retail and D2C
- Channel fragmentation — running an online store, retail locations, and a wholesale channel in separate systems means customer data, inventory, and reporting never align
- Promotional complexity — consumer promotions often need to stack, tier, and apply conditions based on products, categories, or customer attributes; most platforms make this rigid or require workarounds
- Customer retention — loyalty programs, subscriptions, and personalised communications are proven retention tools, but they add system complexity if they run outside the main commerce platform
- Channel discovery — products need to appear on Google Shopping, Meta/Facebook, and other discovery surfaces with accurate, up-to-date data
- SEO at scale — D2C brands invest heavily in organic search; every product and category page needs full SEO control
- POS parity — in-store customers should benefit from the same pricing, promotions, and loyalty as online customers; separate POS systems break this
How StoreConnect addresses them
Multi-store for brand, outlet, and regional
Run a primary brand store, an outlet store, and regional or international stores from a single Salesforce org. Each store has its own domain, theme, and pricing. Stock, customers, and reporting are shared. A customer who buys online and in-store has one record, one order history, and one loyalty balance.
Tiered and stackable promotions
StoreConnect's Promotions V2 engine supports the promotional complexity that retail brands need:
- Tiered promotions — spend $100, get 10% off; spend $150, get 15% off
- Stackable promotions — multiple promotions can apply to a single order, with configurable stacking rules that prevent over-discounting
- Liquid-based conditions — promotion conditions can reference specific products, categories, customer membership tier, cart contents, or any other accessible attribute
- Automatic and code-based — promotions apply automatically at checkout or require a code; both can be active simultaneously
See promotions-discounts-features.
Loyalty and rewards
StoreConnect's built-in loyalty program rewards customers with points per purchase, redeemable at checkout. Points earning rates can vary by product, category, or membership tier. No third-party loyalty platform is required. See loyalty-rewards-and-points-features.
Subscribe-and-save subscriptions
Offer subscription purchasing on any product — recurring delivery of consumables, subscription boxes, replenishment programs. Customers who subscribe receive consistent pricing and automated delivery. Subscription billing and management is handled natively in Salesforce. See subscription-features.
Google and Meta product feeds
StoreConnect generates product feeds for both Google Merchant Center and Meta's Commerce Manager, keeping your products discoverable on Google Shopping and Facebook/Instagram Shopping surfaces. Feeds update automatically from your Salesforce product catalog. See google-merchant-feed for Google feed details.
SEO and structured data
Every product, category, and content page has full SEO control — title tags, meta descriptions, canonical URLs, Open Graph data. Structured data (JSON-LD) for products is output automatically, supporting rich results in Google Search. XML sitemaps are auto-generated. See search-engine-optimization-features.
UTM attribution and marketing analytics
Every order captures the UTM parameters from the inbound link. Marketing teams can report on revenue by campaign, channel, and source directly in Salesforce — without a separate analytics platform or data export. See store-marketing-and-analytics.
POS for in-store
StoreConnect POS runs in-browser in your retail locations, connected to the same product catalog, pricing, promotions, and loyalty program as the online store. In-store customers earn loyalty points, can apply vouchers, and have their purchase history recorded against their Salesforce Contact record. See storeconnect-point-of-sale-features.
Vouchers and account credits
Issue gift vouchers and account credits for returns, rewards, or promotional campaigns. Vouchers and credits are applied at checkout alongside other payment methods. See vouchers-and-account-credits-features.
Key capabilities
- Multi-store management
- Tiered and stackable promotions
- Loyalty and rewards program
- Subscribe-and-save subscriptions
- Google Merchant Feed
- Meta/Facebook feed and LLM discovery
- SEO and structured data
- In-store POS
- Vouchers and account credits
Typical use cases
- Brand + outlet multi-store — a fashion brand runs a primary store at full price and an outlet store for sale stock; separate pricing, shared inventory, unified customer data
- Subscribe-and-save — a consumables brand offers any product on subscription with a discount; subscribers manage their own frequency and payment method; churn is tracked in Salesforce
- Tiered promotional campaign — a seasonal campaign offers increasing discounts at spend tiers; stackable with a loyalty points multiplier for VIP customers
- D2C with retail POS — a brand sells direct online and through its own retail locations; POS uses the same pricing and loyalty as the online store; all orders feed one Salesforce report
- Google and Meta shopping — products are submitted to Google Merchant Center and Meta Commerce Manager automatically; in-stock status and pricing update every six hours
Relevant Salesforce tools
- Marketing Cloud — automated customer lifecycle journeys, promotional emails, SMS, and personalisation
- CRM Analytics — revenue by channel, product performance, promotion ROI dashboards
- Agentforce — AI-assisted customer service for order queries, returns, and product recommendations
- Account Engagement — B2C marketing automation for D2C brands with a considered purchase cycle