Redirect to StoreConnect from existing web pages

Use this process when you are replacing an existing website with a StoreConnect store, to move traffic and search rankings across without breaking existing links. Set up a 301 redirect from each old page to its StoreConnect equivalent.

Before you begin

• Your StoreConnect store must already be live on its own domain or subdomain.
• You need access to configure redirects on your existing site. The redirects are configured on the old platform, not in StoreConnect. There is no redirect feature in StoreConnect for inbound traffic from another site.
• List every indexed page on the old site and identify its StoreConnect equivalent before you start, so you can work through them systematically.

Redirect the old pages

1. Confirm your StoreConnect store is live on its domain and loading correctly.
2. Publish the StoreConnect store’s Google Merchant feed and Facebook catalog feed, then point any marketing at the StoreConnect site.
3. On your existing site, configure a 301 redirect from each old page to the equivalent StoreConnect page. Cover pages, articles, article categories, products, and product categories, plus any old login or profile pages.
4. Confirm the redirects work: open a sample of old URLs and check each one lands on the right StoreConnect page and returns a 301, not a 302 or a 404. Include your highest-traffic pages in the sample.

How you create the redirects depends on the platform your existing site runs on. If it is WordPress, a plugin such as EPS 301 Redirects does the job.

:::tip Check the redirects again after launch as part of the live store test, and keep them in place indefinitely. Search engines and old bookmarks keep using the original URLs for a long time. :::