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▶️ Configure basic SEO

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1. Access SEO Settings on the Store Record

  • Open your StoreConnect app in Salesforce.

  • Navigate to your Store Record (example: Steve’s Emporium).

  • Go to the Content tab → click More → select SEO and Site Data.

2. Configure SEO Fields

  • In the SEO and Site Data section, you can configure the following fields:

    • Meta Title:

      • This is the title shown at the top of the browser window.

      • Also displayed in search engine results.

    • Meta Description:

      • A short description of the store.

      • Shown in search engine results to describe your site.

    • Meta Keywords:

      • Keywords to help search engines index your store.

      • Enter multiple keywords separated by commas.

    • Social Image:

      • An image that represents your store when links are shared on social media.

      • Select from your media library.

  • After filling in these fields, click Save to apply changes.

3. Add SEO to Individual Product Records

  • Navigate to an Individual Product Record (example: Steve Plushy).

  • Go to More → select SEO.

  • Configure the same SEO fields:

    • Meta Title.

    • Meta Description.

    • Meta Keywords.

    • Social Image.

  • Additional product-specific options:

    • Include the product in the Google Merchant Feed.

    • Provide item condition and search description for the feed.

4. Add SEO to Pages

  • Navigate to an Individual Page Record (example: Homepage).

  • Scroll to the SEO Detail section.

  • Configure:

    • Meta Title.

    • Meta Description.

    • Meta Keywords.

    • Social Image.

5. Add SEO to Articles

  • Navigate to an Article Record.

  • Open its SEO Detail section.

  • Configure:

    • Meta Title.

    • Meta Description.

    • Meta Keywords.

    • Social Image.

6. Understand SEO Data Hierarchy

  • SEO in StoreConnect operates in a hierarchy.

  • If an article, page, or product does not have SEO data, StoreConnect can fall back to SEO data from higher-level records.

  • Hierarchy of SEO fallback:

    1. Product SEO

    2. Product Category SEO

    3. Article SEO

    4. Article Category SEO

    5. Page SEO

    6. Locations SEO

    7. Location Group SEO

    8. Stores SEO (default fallback).

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