▶️ Create a mailing list
On this page
Step 1: Create a Salesforce Campaign
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In Salesforce, go to the App Launcher.
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Search for and select Campaigns.
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Click New.
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Fill in:
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Name: e.g., “Store Newsletter List”
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Check “Active”
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Type: e.g., “Email”
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Click Save.
This campaign will collect all opted-in customers as Campaign Members.
Step 2: Connect the Campaign to Your Store
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In the StoreConnect app, go to StoreConnect Navigation → Configuration → Stores.
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Choose the store where you want the opt-in to appear.
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Open the Additional Relationships tab.
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Click into the Campaigns section and then click New.
Fill in the following:
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Name: Internal name for this configuration.
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Campaign: Select the campaign you just created.
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Opt-In Text: This is what customers will see at checkout (e.g., “Sign up for news and promotions”).
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Auto-Opt-In: (Optional) Tick this to have the box checked by default (Note: this may violate privacy laws in some jurisdictions. Verify before use).
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Extra Info: Any other internal notes.
Click Save.
Step 3: Test It on Your Website
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Go to your storefront and add a product to the cart.
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Proceed to checkout.
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Scroll to the bottom of the page—you’ll now see a checkbox to sign up for email updates using your opt-in text.
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If the customer ticks this box and places an order, they will be added as a Campaign Member.
Step 4: Customer Account Management
- If the customer logs into their account and visits Contact Details, they can opt in or out at any time by checking/unchecking the marketing box and clicking Update.
Step 5: View and Manage Your Mailing List
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Go back to the Campaign record you created.
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Under the Campaign Members section, you’ll see a growing list of contacts who opted in.
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You can now use this list for email marketing, newsletters, or engagement campaigns using Salesforce or integrations like Marketing Cloud.
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