Manufacturing and wholesale businesses face a distinctive commerce challenge: they often need to run B2B trade channels alongside B2C or D2C consumer channels, with fundamentally different pricing, access rules, and order workflows for each. StoreConnect handles both from a single Salesforce org — sharing one product catalog, one inventory, and one customer database, with per-channel configuration for everything else.
Challenges in manufacturing and B2B commerce
- Account-specific pricing — different accounts have negotiated rates, volume discounts, or contract pricing that must apply automatically and consistently
- Trade vs consumer access — some products, categories, or stores should only be visible to trade accounts, not the public
- Complex order requirements — B2B orders often require purchase order numbers, credit terms, or approval workflows before fulfillment
- ERP integration — orders, inventory, and invoices need to flow to and from ERP and accounting systems in real time
- Multi-channel complexity — managing a trade portal, a consumer storefront, and in-person trade counter sales in separate systems creates data fragmentation and reporting overhead
- Recurring and scheduled orders — trade customers often want standing orders on a fixed schedule, or delivery windows tied to production or distribution cycles
How StoreConnect addresses them
Account-level pricing and access
B2B customers are managed as Salesforce Accounts. Each Account can be assigned a price book, giving that account their negotiated pricing automatically at checkout — no discount codes, no manual overrides. Accounts can also be restricted to specific stores or product ranges using StoreConnect's role and access controls.
Multi-store: trade and consumer from one org
Run a trade portal and a consumer D2C store from a single Salesforce org. The two stores share your product catalog and inventory, but have completely independent pricing, checkout configuration, and branding. A customer logging into the trade portal sees their account pricing; a consumer on the D2C store sees retail pricing.
Purchase orders and pay by account
Require a purchase order number from specific accounts before an order can be placed. B2B customers can also pay against a Salesforce Account credit balance (pay by account), with configurable credit limits enforced at checkout.
ERP and accounting integration
Orders, stock levels, and invoices sync between StoreConnect/Salesforce and your ERP or accounting platform. StoreConnect ships with integrations for Xero and MYOB; ERP connectivity typically uses the Salesforce API or a MuleSoft connector.
Delivery windows
Trade customers can select a delivery window at checkout — a scheduled date or time range for delivery. Delivery windows are defined per store and can reflect your distribution or production schedule. See delivery-windows.
POS for trade counters
StoreConnect's POS runs in-browser at your trade counter alongside your online trade portal. Counter staff see the same product catalog, account pricing, and stock levels as the online store — with no separate system or sync required. A trade counter customer can pay by account or card, and their purchase is recorded against their Salesforce Account record immediately.
Recurring orders and subscriptions
Trade customers can set up recurring orders on a fixed billing cycle. Subscription products support both evergreen and fixed-term recurring orders, with automated billing and Salesforce-based management.
Key capabilities
- B2C, B2B, and D2C on one platform
- Multi-store, multi-currency, multi-language
- Account-level pricing and purchase order management
- ERP and accounting integration, tax-exempt accounts
- Delivery windows
- Subscriptions and recurring orders
- Point of sale for trade counters
- Multi-location inventory management
Typical use cases
- Trade portal + consumer D2C — a manufacturer runs a trade-only portal with account pricing and a public D2C store, both managed from one Salesforce org
- Restricted product catalogs — trade-only products are hidden from the consumer store; consumer products are visible across both channels with different pricing
- ERP-connected order fulfillment — orders placed online are pushed to the ERP for pick, pack, and ship; stock levels sync back to Salesforce in real time
- Trade counter POS — counter staff process walk-in trade sales on the same system as the online store, with full account history and pricing
- Standing orders — trade customers set up monthly or quarterly recurring orders for replenishment; billing and order creation are fully automated
Relevant Salesforce tools
- Salesforce CPQ — compatible with StoreConnect for complex configured product pricing; quote-to-order workflows can feed StoreConnect orders
- CRM Analytics — trade account performance dashboards, revenue by account tier, product mix reporting
- Agentforce — AI-assisted order management and account service for complex B2B queries
- MuleSoft — ERP and back-office integration at scale