Retail and D2C

Retail and D2C brands need a commerce platform that can handle the full range of consumer selling — online storefronts, in-store POS, loyalty programs, promotional campaigns, and marketplace channel distribution — without fragmenting their customer data across multiple platforms. StoreConnect runs all of it from Salesforce, giving retail and D2C businesses a unified view of every customer interaction.

Challenges for retail and D2C

• Channel fragmentation — running an online store, retail locations, and a wholesale channel in separate systems means customer data, inventory, and reporting never align
• Promotional complexity — consumer promotions often need to stack, tier, and apply conditions based on products, categories, or customer attributes; most platforms make this rigid or require workarounds
• Customer retention — loyalty programs, subscriptions, and personalised communications are proven retention tools, but they add system complexity if they run outside the main commerce platform
• Channel discovery — products need to appear on Google Shopping, Meta/Facebook, and other discovery surfaces with accurate, up-to-date data
• SEO at scale — D2C brands invest heavily in organic search; every product and category page needs full SEO control
• POS parity — in-store customers should benefit from the same pricing, promotions, and loyalty as online customers; separate POS systems break this

How StoreConnect addresses them

Multi-store for brand, outlet, and regional

Run a primary brand store, an outlet store, and regional or international stores from a single Salesforce org. Each store has its own domain, theme, and pricing. Stock, customers, and reporting are shared. A customer who buys online and in-store has one record, one order history, and one loyalty balance.

Tiered and stackable promotions

StoreConnect’s Promotions V2 engine supports the promotional complexity that retail brands need: - Tiered promotions — spend $100, get 10% off; spend $150, get 15% off - Stackable promotions — multiple promotions can apply to a single order, with configurable stacking rules that prevent over-discounting - Liquid-based conditions — promotion conditions can reference specific products, categories, customer membership tier, cart contents, or any other accessible attribute - Automatic and code-based — promotions apply automatically at checkout or require a code; both can be active simultaneously

See Promotions and discounts.

Loyalty and rewards

StoreConnect’s built-in loyalty program rewards customers with points per purchase, redeemable at checkout. Points earning rates can vary by product, category, or membership tier. No third-party loyalty platform is required. See Loyalty, rewards and points features.

Subscribe-and-save subscriptions

Offer subscription purchasing on any product — recurring delivery of consumables, subscription boxes, replenishment programs. Customers who subscribe receive consistent pricing and automated delivery. Subscription billing and management is handled natively in Salesforce. See Subscription features.

Google and Meta product feeds

StoreConnect generates product feeds for both Google Merchant Center and Meta’s Commerce Manager, keeping your products discoverable on Google Shopping and Facebook/Instagram Shopping surfaces. Feeds update automatically from your Salesforce product catalog. See View the Google Merchant feed for Google feed details.

SEO and structured data

Every product, category, and content page has full SEO control — title tags, meta descriptions, canonical URLs, Open Graph data. Structured data (JSON-LD) for products is output automatically, supporting rich results in Google Search. XML sitemaps are auto-generated. See Search engine optimization.

UTM attribution and marketing analytics

Every order captures the UTM parameters from the inbound link. Marketing teams can report on revenue by campaign, channel, and source directly in Salesforce — without a separate analytics platform or data export. See Store marketing and analytics.

POS for in-store

StoreConnect POS runs in-browser in your retail locations, connected to the same product catalog, pricing, promotions, and loyalty program as the online store. In-store customers earn loyalty points, can apply vouchers, and have their purchase history recorded against their Salesforce Contact record. See StoreConnect point of sale.

Vouchers and account credits

Issue gift vouchers and account credits for returns, rewards, or promotional campaigns. Vouchers and credits are applied at checkout alongside other payment methods. See Vouchers and account credits features.

Key capabilities

• Multi-store management
• Tiered and stackable promotions
• Loyalty and rewards program
• Subscribe-and-save subscriptions
• Google Merchant Feed
• Meta/Facebook feed and LLM discovery
• SEO and structured data
• In-store POS
• Vouchers and account credits

Typical use cases

1. Brand + outlet multi-store — a fashion brand runs a primary store at full price and an outlet store for sale stock; separate pricing, shared inventory, unified customer data
2. Subscribe-and-save — a consumables brand offers any product on subscription with a discount; subscribers manage their own frequency and payment method; churn is tracked in Salesforce
3. Tiered promotional campaign — a seasonal campaign offers increasing discounts at spend tiers; stackable with a loyalty points multiplier for VIP customers
4. D2C with retail POS — a brand sells direct online and through its own retail locations; POS uses the same pricing and loyalty as the online store; all orders feed one Salesforce report
5. Google and Meta shopping — products are submitted to Google Merchant Center and Meta Commerce Manager automatically; in-stock status and pricing update every six hours

Relevant Salesforce tools

• Marketing Cloud — automated customer lifecycle journeys, promotional emails, SMS, and personalisation
• CRM Analytics — revenue by channel, product performance, promotion ROI dashboards
• Agentforce — AI-assisted customer service for order queries, returns, and product recommendations
• Account Engagement — B2C marketing automation for D2C brands with a considered purchase cycle