Structured data for product SEO

Product availability information is determined by the availability date, price visibility, inventory status, and discontinuation status. The price displayed is either the sale price or the list price, ensuring accurate product information is always presented to customers and search engines.

What page data looks like

The page data looks something like this:

```

{ “@context”: “http://schema.org/”, “@type”: “Product”, “sku”: “PRODUCTCODE”, “gtin”: “PRODUCT UPC”, “image”: [“https://example.com/image1.jpg”, “https://example.com/image2.jpg”], “name”: “Product Display Name”, “description”: “Product Description”, “brand”: { “@type”: “Brand”, “name”: “Brand Name” }, “offers”: { “@type”: “Offer”, “itemCondition”: “http://schema.org/NewCondition”, “availability”: “http://schema.org/InStock”, “price”: “99.00”, “priceCurrency”: “AUD”, “url”: “https://mystore.example.com/products/product-slug” } } ```

To generate the data, StoreConnect gets information from the following fields:

Availability calculation

The availability can be set to either In Stock or Out of Stock.

A product is shown as in stock if all of the following are true:

• It has an s_c__Available_On__c in the past
• It has a price and that price is not hidden
• It has available inventory or has s_c__Track_Inventory__c unchecked
• It has no s_c__Discontinued_On__c value or it exists and is in the future
• It has any variant with all of the above

Price calculation

The price shown is set to the price or the sale price if present.